Brandwave

Guthrie's Collision Repair Specialists vs Rapid Refinishers:Which is more popular in New Zealand?

In October 2026, Guthrie's Collision Repair Specialists had more branded searches than Rapid Refinishers among Nelson collision repair companies in New Zealand. Guthrie's Collision Repair Specialists had about 90 branded searches, while Rapid Refinishers had 10. Guthrie's Collision Repair Specialists made up 33.3% of all Nelson collision repair company searches we track, and Rapid Refinishers accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about Nelson collision repair companies, Guthrie's Collision Repair Specialists appeared in all four answers and Rapid Refinishers in three. Guthrie's Collision Repair Specialists was mentioned before Rapid Refinishers in every answer.

Among Nelson collision repair companies in New Zealand in October 2026

Who do people search for more?

Guthrie's Collision Repair Specialists, about 9 searches for every 1 for Rapid Refinishers

Guthrie's Collision Repair Specialists 90 searchesRapid Refinishers 10 searches

Who does AI mention more?

Guthrie's Collision Repair Specialists, mentioned in every answer we collected

Guthrie's Collision Repair Specialists in 4 of 4Rapid Refinishers in 3 of 4

Who does AI recommend more?

Guthrie's Collision Repair Specialists, named ahead of Rapid Refinishers in every answer

Guthrie's Collision Repair Specialists first in 3Rapid Refinishers never first

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Top Nelson collision repair companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Guthrie's Collision Repair Specialists appeared in all four answers. Rapid Refinishers was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Guthrie's Collision Repair Specialists was listed before Rapid Refinishers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Guthrie's Collision Repair Specialists1st
  2. Rapid Refinishers2nd
  3. Sun City Panel & Paint3rd
  4. Brooks Auto Painters4th
  5. Quality Paint and Panel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Nelson collision repair companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Guthrie's Collision Repair Specialists or Rapid Refinishers more popular in search?

This chart shows how often people search Google for Guthrie's Collision Repair Specialists and Rapid Refinishers by name. Each line represents a brand's share of searches for all five Nelson collision repair companies we track, month by month, from searches in New Zealand.

Guthrie's Collision Repair Specialists and Rapid Refinishers among Nelson collision repair companies in New Zealand, by month

Share of searches by month for Guthrie's Collision Repair Specialists, Rapid Refinishers. The figures are in the table below the chart.

View monthly share of searches table
MonthSun City Panel & PaintGuthrie's Collision Repair SpecialistsQuality Paint and PanelBrooks Auto PaintersRapid Refinishers
Nov 202538.1%11.9%16.7%7.1%26.2%
Dec 202535.7%10.7%17.9%10.7%25%
Jan 202641%10.3%17.9%7.7%23.1%
Feb 202641.7%6.3%18.8%4.2%29.2%
Mar 202642.9%21.4%16.7%7.1%11.9%
Apr 202647.4%18.4%18.4%7.9%7.9%
May 202652.9%5.9%20.6%8.8%11.8%
Jun 202651.6%3.2%22.6%12.9%9.7%
Jul 202656.3%15.6%15.6%6.3%6.3%
Aug 202651.4%20%20%2.9%5.7%
Sep 202643.8%34.4%15.6%3.1%3.1%
Oct 202637%33.3%18.5%7.4%3.7%

How has branded search for Guthrie's Collision Repair Specialists and Rapid Refinishers changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Nelson collision repair companies in October 2026?

2 changes

  1. In October 2026, Rapid Refinishers gained share of searches among Nelson collision repair companies in New Zealand, from 3.1% to 3.7%.

  2. In October 2026, Guthrie's Collision Repair Specialists lost share of searches among Nelson collision repair companies in New Zealand, from 34.4% to 33.3%.

How are Guthrie's Collision Repair Specialists’ and Rapid Refinishers’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Guthrie's Collision Repair Specialists’ and Rapid Refinishers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Guthrie's Collision Repair Specialists

1 branded search term

  • guthries collision

Rapid Refinishers

1 branded search term

  • rapid refinishers

How the Brand Demand Index is measured

Other head-to-heads among Nelson collision repair companies

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