Brandwave

Guthrie's Collision Repair Specialists vs Quality Paint and Panel:Which is more popular in New Zealand?

In October 2026, Guthrie's Collision Repair Specialists had more branded searches than Quality Paint and Panel among Nelson collision repair companies in New Zealand. Guthrie's Collision Repair Specialists had about 90 branded searches, while Quality Paint and Panel had 50. Guthrie's Collision Repair Specialists made up 33.3% of all Nelson collision repair company searches we track, and Quality Paint and Panel accounted for 18.5%. When we asked ChatGPT and Google AI Overviews about Nelson collision repair companies, Guthrie's Collision Repair Specialists appeared in all four answers and Quality Paint and Panel in none.

Among Nelson collision repair companies in New Zealand in October 2026

Who do people search for more?

Guthrie's Collision Repair Specialists, about 80% more searches than Quality Paint and Panel

Guthrie's Collision Repair Specialists 90 searchesQuality Paint and Panel 50 searches

Who does AI mention more?

Guthrie's Collision Repair Specialists, mentioned in every answer we collected

Guthrie's Collision Repair Specialists in 4 of 4Quality Paint and Panel in 0 of 4

Who does AI recommend more?

Guthrie's Collision Repair Specialists, the only one of the two named

Guthrie's Collision Repair Specialists first in 3Quality Paint and Panel never named

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Top Nelson collision repair companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Guthrie's Collision Repair Specialists appeared in all four answers. Quality Paint and Panel did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Guthrie's Collision Repair Specialists1st
  2. Rapid Refinishers2nd
  3. Sun City Panel & Paint3rd
  4. Brooks Auto Painters4th
  5. Quality Paint and Panel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Nelson collision repair companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Guthrie's Collision Repair Specialists or Quality Paint and Panel more popular in search?

This chart shows how often people search Google for Guthrie's Collision Repair Specialists and Quality Paint and Panel by name. Each line represents a brand's share of searches for all five Nelson collision repair companies we track, month by month, from searches in New Zealand.

Guthrie's Collision Repair Specialists and Quality Paint and Panel among Nelson collision repair companies in New Zealand, by month

Share of searches by month for Guthrie's Collision Repair Specialists, Quality Paint and Panel. The figures are in the table below the chart.

View monthly share of searches table
MonthSun City Panel & PaintGuthrie's Collision Repair SpecialistsQuality Paint and PanelBrooks Auto PaintersRapid Refinishers
Nov 202538.1%11.9%16.7%7.1%26.2%
Dec 202535.7%10.7%17.9%10.7%25%
Jan 202641%10.3%17.9%7.7%23.1%
Feb 202641.7%6.3%18.8%4.2%29.2%
Mar 202642.9%21.4%16.7%7.1%11.9%
Apr 202647.4%18.4%18.4%7.9%7.9%
May 202652.9%5.9%20.6%8.8%11.8%
Jun 202651.6%3.2%22.6%12.9%9.7%
Jul 202656.3%15.6%15.6%6.3%6.3%
Aug 202651.4%20%20%2.9%5.7%
Sep 202643.8%34.4%15.6%3.1%3.1%
Oct 202637%33.3%18.5%7.4%3.7%

How has branded search for Guthrie's Collision Repair Specialists and Quality Paint and Panel changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Nelson collision repair companies in October 2026?

2 changes

  1. In October 2026, Quality Paint and Panel gained share of searches among Nelson collision repair companies in New Zealand, from 15.6% to 18.5%.

  2. In October 2026, Guthrie's Collision Repair Specialists lost share of searches among Nelson collision repair companies in New Zealand, from 34.4% to 33.3%.

How are Guthrie's Collision Repair Specialists’ and Quality Paint and Panel’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Guthrie's Collision Repair Specialists’ and Quality Paint and Panel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Guthrie's Collision Repair Specialists

1 branded search term

  • guthries collision

Quality Paint and Panel

1 branded search term

  • quality paint and panel

How the Brand Demand Index is measured

Other head-to-heads among Nelson collision repair companies

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