How popular isGuthrie's Collision Repair Specialists?
In October 2026, people searched for Guthrie's Collision Repair Specialists by name about 210 times in New Zealand, a 133.3% increase from the previous year. These searches made up 33.3% of all New Zealand Nelson collision repair company searches, placing Guthrie's Collision Repair Specialists second out of five companies. When we asked both ChatGPT and Google AI Overviews about Nelson collision repair companies, Guthrie's Collision Repair Specialists appeared in all answers and was the most recommended of the five.
Guthrie's Collision Repair Specialists is the second most searched of 5 competitors and the most recommended in the AI answers we collected.
Sun City Panel & PaintShare of searches 37%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd- Guthrie's Collision Repair SpecialistsShare of searches 33.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
- Quality Paint and PanelShare of searches 18.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Brooks Auto PaintersShare of searches 7.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
Rapid RefinishersShare of searches 3.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top Nelson collision repair companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Guthrie's Collision Repair Specialists appeared in all four answers. Guthrie's Collision Repair Specialists is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Guthrie's Collision Repair Specialists4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sun City Panel & Paint3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Rapid Refinishers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Brooks Auto Painters1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Quality Paint and Panel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Nelson collision repair companies
4 answers
Asked ChatGPT
“Which collision repair company should I hire in Nelson, New Zealand?”
Asked ChatGPT
“What are the best collision repair companies in Nelson, New Zealand?”
Asked ChatGPT
“What's the best collision repair company in Nelson, New Zealand for car body damage?”
Searched Google, AI Overview
“paint and panel nelson”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“collision repair nelson”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Guthrie's Collision Repair Specialists compared with other New Zealand Nelson collision repair companies?
Share of searches by month for Sun City Panel & Paint, Guthrie's Collision Repair Specialists, Quality Paint and Panel, Brooks Auto Painters, Rapid Refinishers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sun City Panel & Paint | Guthrie's Collision Repair Specialists | Quality Paint and Panel | Brooks Auto Painters | Rapid Refinishers |
|---|---|---|---|---|---|
| Nov 2025 | 38.1% | 11.9% | 16.7% | 7.1% | 26.2% |
| Dec 2025 | 35.7% | 10.7% | 17.9% | 10.7% | 25% |
| Jan 2026 | 41% | 10.3% | 17.9% | 7.7% | 23.1% |
| Feb 2026 | 41.7% | 6.3% | 18.8% | 4.2% | 29.2% |
| Mar 2026 | 42.9% | 21.4% | 16.7% | 7.1% | 11.9% |
| Apr 2026 | 47.4% | 18.4% | 18.4% | 7.9% | 7.9% |
| May 2026 | 52.9% | 5.9% | 20.6% | 8.8% | 11.8% |
| Jun 2026 | 51.6% | 3.2% | 22.6% | 12.9% | 9.7% |
| Jul 2026 | 56.3% | 15.6% | 15.6% | 6.3% | 6.3% |
| Aug 2026 | 51.4% | 20% | 20% | 2.9% | 5.7% |
| Sep 2026 | 43.8% | 34.4% | 15.6% | 3.1% | 3.1% |
| Oct 2026 | 37% | 33.3% | 18.5% | 7.4% | 3.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37% | 100 | -28.6% | -6.7 points | |
| 2, held 2nd | 33.3% | 90 | -18.2% | -1 points | |
| 3, held 3rd | 18.5% | 50 | 0% | +2.9 points | |
| 4, held 4th | 7.4% | 20 | +100% | +4.3 points | |
| 5, held 5th | 3.7% | 10 | 0% | +0.6 points |
Held 1st. 100 estimated branded searches, -28.6% vs prior month. Share -6.7 points.
Held 2nd. 90 estimated branded searches, -18.2% vs prior month. Share -1 points.
18.5%
Held 3rd. 50 estimated branded searches, 0% vs prior month. Share +2.9 points.
7.4%
Held 4th. 20 estimated branded searches, +100% vs prior month. Share +4.3 points.
3.7%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.6 points.
Compare popularity between Guthrie's Collision Repair Specialists and its closest rivals
- Guthrie's Collision Repair Specialists vs Sun City Panel & Paint: compare popularity
- Guthrie's Collision Repair Specialists vs Quality Paint and Panel: compare popularity
- Guthrie's Collision Repair Specialists vs Brooks Auto Painters: compare popularity
- Guthrie's Collision Repair Specialists vs Rapid Refinishers: compare popularity
- Compare Guthrie's Collision Repair Specialists with any brand
Every comparison with Guthrie's Collision Repair Specialists
4 comparisons
How has branded search demand for Guthrie's Collision Repair Specialists changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Guthrie's Collision Repair Specialists in New Zealand rose from 90 to 210.
- Across the 12 months ending October 2026, Guthrie's Collision Repair Specialists’ share of searches among Nelson collision repair companies in New Zealand increased from 11.9% to 33.3%.
- Across the 12 months ending October 2026, Guthrie's Collision Repair Specialists’ share of searches among Nelson collision repair companies in New Zealand peaked at 34.4% in September 2026 and was lowest at 3.2% in June 2026.
- Across the 12 months ending October 2026, Guthrie's Collision Repair Specialists rose from 4th to 2nd among Nelson collision repair companies in New Zealand.
How did search popularity change for New Zealand Nelson collision repair companies in October 2026?
5 changes
In October 2026, Brooks Auto Painters gained share of searches among Nelson collision repair companies in New Zealand, from 3.1% to 7.4%.
In October 2026, Quality Paint and Panel gained share of searches among Nelson collision repair companies in New Zealand, from 15.6% to 18.5%.
In October 2026, Rapid Refinishers gained share of searches among Nelson collision repair companies in New Zealand, from 3.1% to 3.7%.
In October 2026, Sun City Panel & Paint lost share of searches among Nelson collision repair companies in New Zealand, from 43.8% to 37%.
In October 2026, Guthrie's Collision Repair Specialists lost share of searches among Nelson collision repair companies in New Zealand, from 34.4% to 33.3%.
How are Guthrie's Collision Repair Specialists’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Guthrie's Collision Repair Specialists’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- guthries collision
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