Brandwave

Brooks Auto Painters vs Guthrie's Collision Repair Specialists:Which is more popular in New Zealand?

In October 2026, Guthrie's Collision Repair Specialists had more branded searches than Brooks Auto Painters among Nelson collision repair companies in New Zealand. Guthrie's Collision Repair Specialists had about 90 branded searches, while Brooks Auto Painters had 20. Guthrie's Collision Repair Specialists made up 33.3% of all Nelson collision repair company searches we track, and Brooks Auto Painters accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about Nelson collision repair companies, Guthrie's Collision Repair Specialists appeared in all four answers and Brooks Auto Painters in one. Guthrie's Collision Repair Specialists was mentioned before Brooks Auto Painters in every answer.

Among Nelson collision repair companies in New Zealand in October 2026

Who do people search for more?

Guthrie's Collision Repair Specialists, about 5 searches for every 1 for Brooks Auto Painters

Guthrie's Collision Repair Specialists 90 searchesBrooks Auto Painters 20 searches

Who does AI mention more?

Guthrie's Collision Repair Specialists, mentioned in every answer we collected

Guthrie's Collision Repair Specialists in 4 of 4Brooks Auto Painters in 1 of 4

Who does AI recommend more?

Guthrie's Collision Repair Specialists, named ahead of Brooks Auto Painters in every answer

Guthrie's Collision Repair Specialists first in 3Brooks Auto Painters never first

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Top Nelson collision repair companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Guthrie's Collision Repair Specialists appeared in all four answers. Brooks Auto Painters was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Guthrie's Collision Repair Specialists was listed before Brooks Auto Painters in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Guthrie's Collision Repair Specialists1st
  2. Rapid Refinishers2nd
  3. Sun City Panel & Paint3rd
  4. Brooks Auto Painters4th
  5. Quality Paint and Panel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Nelson collision repair companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Brooks Auto Painters or Guthrie's Collision Repair Specialists more popular in search?

This chart shows how often people search Google for Brooks Auto Painters and Guthrie's Collision Repair Specialists by name. Each line represents a brand's share of searches for all five Nelson collision repair companies we track, month by month, from searches in New Zealand.

Brooks Auto Painters and Guthrie's Collision Repair Specialists among Nelson collision repair companies in New Zealand, by month

Share of searches by month for Guthrie's Collision Repair Specialists, Brooks Auto Painters. The figures are in the table below the chart.

View monthly share of searches table
MonthSun City Panel & PaintGuthrie's Collision Repair SpecialistsQuality Paint and PanelBrooks Auto PaintersRapid Refinishers
Nov 202538.1%11.9%16.7%7.1%26.2%
Dec 202535.7%10.7%17.9%10.7%25%
Jan 202641%10.3%17.9%7.7%23.1%
Feb 202641.7%6.3%18.8%4.2%29.2%
Mar 202642.9%21.4%16.7%7.1%11.9%
Apr 202647.4%18.4%18.4%7.9%7.9%
May 202652.9%5.9%20.6%8.8%11.8%
Jun 202651.6%3.2%22.6%12.9%9.7%
Jul 202656.3%15.6%15.6%6.3%6.3%
Aug 202651.4%20%20%2.9%5.7%
Sep 202643.8%34.4%15.6%3.1%3.1%
Oct 202637%33.3%18.5%7.4%3.7%

How has branded search for Brooks Auto Painters and Guthrie's Collision Repair Specialists changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Nelson collision repair companies in October 2026?

2 changes

  1. In October 2026, Brooks Auto Painters gained share of searches among Nelson collision repair companies in New Zealand, from 3.1% to 7.4%.

  2. In October 2026, Guthrie's Collision Repair Specialists lost share of searches among Nelson collision repair companies in New Zealand, from 34.4% to 33.3%.

How are Brooks Auto Painters’ and Guthrie's Collision Repair Specialists’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brooks Auto Painters’ and Guthrie's Collision Repair Specialists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brooks Auto Painters

1 branded search term

  • brooks auto painters

Guthrie's Collision Repair Specialists

1 branded search term

  • guthries collision

How the Brand Demand Index is measured

Other head-to-heads among Nelson collision repair companies

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