Brandwave

Gumroad vs ShopMy:Which is more popular?

In September 2026, Gumroad had more branded searches than ShopMy among creator commerce platforms in New Zealand. Gumroad had about 1,600 branded searches, while ShopMy had 260. Gumroad made up 6% of all creator commerce platform searches we track, and ShopMy accounted for 0.97%. When we asked ChatGPT and Google AI Overviews about creator commerce platforms, Gumroad and ShopMy each appeared in two of the five answers. Gumroad was mentioned before ShopMy in two out of three answers that named either.

Among creator commerce platforms in New Zealand in September 2026

Who do people search for more?

Gumroad, about 6 searches for every 1 for ShopMy

Gumroad 1.6K searchesShopMy 260 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Gumroad in 2 of 5ShopMy in 2 of 5

Who does AI recommend more?

Gumroad, named ahead of ShopMy in 2 of 3 answers

Gumroad first in 2ShopMy first in 1

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Top creator commerce platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gumroad was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ShopMy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gumroad was listed before ShopMy in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shopify1st
  2. Awin2nd
  3. Beacons3rd
  4. LTK4th
  5. Gumroad5th
  6. ShopMy6th
  7. Levanta7th
  8. Sovrn Commerce–
  9. MagicLinks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shopify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gumroad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LTK2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ShopMy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beacons2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Awin2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Levanta1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sovrn Commerce0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MagicLinks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about creator commerce platforms

5 answers

  • Asked ChatGPT

    “Which creator commerce platform should I use in New Zealand?”

    1. 1Beacons
    2. 2Shopify
    3. 3Gumroad

  • Asked ChatGPT

    “What are the best creator commerce platforms in New Zealand?”

    1. 1Shopify
    2. 2Beacons
    3. 3Gumroad
    4. 4ShopMy
    5. 5LTK

  • Asked ChatGPT

    “What's the best creator commerce platform in New Zealand for affiliate income?”

    1. 1Awin
    2. 2Shopify

  • Searched Google, AI Overview

    “creator commerce platform”

    1. 1LTK
    2. 2ShopMy

  • Searched Google, AI Overview

    “affiliate creator platform”

    1. 1Awin
    2. 2Levanta
    3. 3Shopify

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gumroad or ShopMy more popular in search?

This chart shows how often people search Google for Gumroad and ShopMy by name. Each line represents a brand's share of searches for all nine creator commerce platforms we track, month by month, from searches in New Zealand.

Gumroad and ShopMy among creator commerce platforms in New Zealand, by month

Share of searches by month for Gumroad, ShopMy. The figures are in the table below the chart.

View monthly share of searches table
MonthShopifyGumroadLTKShopMyBeaconsAwinLevantaSovrn CommerceMagicLinks
Oct 202588.5%8%1.6%0.38%0.72%0.46%0.21%0.04%0.04%
Nov 202591.2%5.8%1.2%0.51%0.76%0.4%0.18%0.04%0%
Dec 202588.7%8.3%1.1%0.39%0.91%0.3%0.22%0.04%0%
Jan 202686.5%10%1.1%0.59%1.1%0.48%0.14%0.03%0%
Feb 202688.7%8.2%0.89%0.38%1.1%0.48%0.17%0.03%0.03%
Mar 202688.7%8%1.1%0.57%1.1%0.3%0.23%0.03%0.03%
Apr 202688.3%8.3%1.1%0.59%1.4%0.17%0.1%0%0%
May 202688.3%8.2%1.1%0.71%1.1%0.37%0.17%0.03%0.03%
Jun 202689.7%6.5%1.1%1.1%1.1%0.31%0.14%0.03%0.03%
Jul 202690%6.7%0.92%0.92%0.92%0.32%0.14%0.04%0%
Aug 202690.9%5.8%0.95%0.95%0.77%0.4%0.15%0.04%0%
Sep 202690.6%6%0.97%0.97%0.78%0.52%0.15%0.04%0%

How has the Gumroad and ShopMy comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand creator commerce platforms in September 2026?

2 changes

  1. Estimated monthly branded searches for ShopMy in New Zealand rose 188.9% over 12 measured months, from 90 to 260 in September 2026.

  2. Estimated monthly branded searches for Gumroad in New Zealand fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gumroad’s and ShopMy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gumroad

1 branded search term

  • gumroad

ShopMy

1 branded search term

  • shopmy

How the Brand Demand Index is measured

Other head-to-heads among creator commerce platforms

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