Brandwave

GT Electrical vs Stewart & Rogers Electrical:Which is more popular in New Zealand?

In October 2026, Stewart & Rogers Electrical had more branded searches than GT Electrical among Wellington electrical contractors in New Zealand. Stewart & Rogers Electrical had about 50 branded searches, while GT Electrical had 10. Stewart & Rogers Electrical made up 16.1% of all Wellington electrical contractor searches we track, and GT Electrical accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about Wellington electrical contractors, Stewart & Rogers Electrical appeared in all five answers and GT Electrical in none.

Among Wellington electrical contractors in New Zealand in October 2026

Who do people search for more?

Stewart & Rogers Electrical, about 5 searches for every 1 for GT Electrical

Stewart & Rogers Electrical 50 searchesGT Electrical 10 searches

Who does AI mention more?

Stewart & Rogers Electrical, mentioned in every answer we collected

Stewart & Rogers Electrical in 5 of 5GT Electrical in 0 of 5

Who does AI recommend more?

Stewart & Rogers Electrical, the only one of the two named

Stewart & Rogers Electrical first in 3GT Electrical never named

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Top Wellington electrical contractors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stewart & Rogers Electrical appeared in all five answers. GT Electrical did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pluto Electrics Ltd1st
  2. Stewart & Rogers Electrical1st
  3. Illuminex Electrical1st
  4. Silver Fern Electrical4th
  5. Millars Electrical–
  6. Seven Electrical–
  7. GT Electrical–
  8. Weka Electrical–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stewart & Rogers Electrical5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Illuminex Electrical3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pluto Electrics Ltd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seven Electrical2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Silver Fern Electrical2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Millars Electrical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GT Electrical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weka Electrical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wellington electrical contractors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is GT Electrical or Stewart & Rogers Electrical more popular in search?

This chart shows how often people search Google for GT Electrical and Stewart & Rogers Electrical by name. Each line represents a brand's share of searches for all eight Wellington electrical contractors we track, month by month, from searches in New Zealand.

GT Electrical and Stewart & Rogers Electrical among Wellington electrical contractors in New Zealand, by month

Share of searches by month for Stewart & Rogers Electrical, GT Electrical. The figures are in the table below the chart.

View monthly share of searches table
MonthMillars ElectricalPluto Electrics LtdSeven ElectricalSilver Fern ElectricalStewart & Rogers ElectricalIlluminex ElectricalGT ElectricalWeka Electrical
Nov 202533.3%15.2%15.2%15.2%12.1%3%3%3%
Dec 202523.8%19%19%9.5%14.3%4.8%4.8%4.8%
Jan 202617.9%17.9%25%10.7%17.9%3.6%3.6%3.6%
Feb 202617.9%17.9%14.3%7.1%25%10.7%3.6%3.6%
Mar 202618.9%18.9%18.9%10.8%18.9%5.4%2.7%5.4%
Apr 202613.3%23.3%16.7%13.3%16.7%3.3%6.7%6.7%
May 202621.2%21.2%21.2%12.1%15.2%3%3%3%
Jun 202613.5%18.9%13.5%18.9%18.9%5.4%2.7%8.1%
Jul 20268.6%20%14.3%14.3%25.7%8.6%2.9%5.7%
Aug 202620.6%14.7%20.6%11.8%14.7%8.8%2.9%5.9%
Sep 202617.2%24.1%13.8%10.3%17.2%10.3%3.4%3.4%
Oct 202622.6%16.1%16.1%16.1%16.1%6.5%3.2%3.2%

How has branded search for GT Electrical and Stewart & Rogers Electrical changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington electrical contractors in October 2026?

3 changes

  1. In October 2026, Seven Electrical overtook Stewart & Rogers Electrical to rank 3rd among Wellington electrical contractors in New Zealand, with 16.1% of the searches.

  2. In October 2026, Silver Fern Electrical overtook Stewart & Rogers Electrical and Illuminex Electrical to rank 4th among Wellington electrical contractors in New Zealand, with 16.1% of the searches.

  3. In October 2026, Stewart & Rogers Electrical lost share of searches among Wellington electrical contractors in New Zealand, from 17.2% to 16.1%.

How are GT Electrical’s and Stewart & Rogers Electrical’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using GT Electrical’s and Stewart & Rogers Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GT Electrical

2 branded search terms

  • gt electrical
  • gt electrical services

Stewart & Rogers Electrical

1 branded search term

  • stewart & rogers electrical

How the Brand Demand Index is measured

Other head-to-heads among Wellington electrical contractors

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