Grin Natural vs Macleans:Which is more popular in New Zealand?
In October 2026, Grin Natural had more branded searches than Macleans among oral care brands in New Zealand. Grin Natural had about 1,140 branded searches, while Macleans had 280. Grin Natural made up 5% of all oral care brand searches we track, and Macleans accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about oral care brands, Grin Natural and Macleans each appeared in two of the five answers. Grin Natural and Macleans were each mentioned first in two of the four answers that named either.
Who do people search for more?
Grin Natural, about 4 searches for every 1 for Macleans
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow Grin Natural vs Macleans and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top oral care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Grin Natural was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Macleans was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Grin Natural and Macleans were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Colgate1st
Sensodyne2nd
Oral-B3rd
Listerine4th- Grin Natural5th
Macleans6th
Philips Sonicare7th
Waterpik–
Corsodyl–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Colgate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sensodyne4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oral-B4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Grin Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Macleans2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Philips Sonicare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Listerine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Waterpik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Corsodyl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about oral care brands
5 answers
Asked ChatGPT
“Which oral care brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best oral care brands in New Zealand?”
Asked ChatGPT
“What's the best oral care brand in New Zealand for daily oral hygiene?”
Searched Google, AI Overview
“toothpaste nz”
Searched Google, AI Overview
“mouthwash brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Grin Natural or Macleans more popular in search?
This chart shows how often people search Google for Grin Natural and Macleans by name. Each line represents a brand's share of searches for all nine oral care brands we track, month by month, from searches in New Zealand.
Share of searches by month for Grin Natural, Macleans. The figures are in the table below the chart.
View monthly share of searches table
| Month | Colgate | Sensodyne | Philips Sonicare | Oral-B | Listerine | Waterpik | Grin Natural | Macleans | Corsodyl |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 22.4% | 14.5% | 18.3% | 14% | 10.1% | 13.4% | 4.9% | 1.8% | 0.7% |
| Dec 2025 | 27.7% | 13.8% | 15.7% | 12.3% | 9.5% | 14.9% | 4.3% | 1.1% | 0.74% |
| Jan 2026 | 28% | 17% | 15.4% | 12.4% | 10.8% | 8.5% | 5.2% | 1.6% | 1% |
| Feb 2026 | 26.1% | 19.6% | 14.6% | 12% | 10.4% | 9.5% | 5.4% | 1.2% | 1.2% |
| Mar 2026 | 28.5% | 19.1% | 14.7% | 11.9% | 10.4% | 8% | 4.7% | 1.7% | 0.99% |
| Apr 2026 | 27.8% | 21% | 15.7% | 10.9% | 10.1% | 7.8% | 4.6% | 1.1% | 0.9% |
| May 2026 | 27.3% | 21% | 16% | 11.1% | 10.6% | 7% | 5% | 1.3% | 0.65% |
| Jun 2026 | 25.4% | 22.1% | 16.2% | 11% | 10.7% | 7.4% | 5.3% | 1.3% | 0.57% |
| Jul 2026 | 25.1% | 25.9% | 17.7% | 10% | 9.8% | 5% | 4.3% | 1.5% | 0.6% |
| Aug 2026 | 25.1% | 23.5% | 18.3% | 10.2% | 10% | 6.3% | 4.7% | 1.3% | 0.53% |
| Sep 2026 | 25.5% | 21.3% | 17.5% | 12.3% | 9.3% | 6.7% | 5.4% | 1.1% | 0.67% |
| Oct 2026 | 24.4% | 21.5% | 19.3% | 11.5% | 9.5% | 7.1% | 5% | 1.2% | 0.35% |
How has branded search for Grin Natural and Macleans changed in New Zealand over the last 12 months?
3 findings
- Grin Natural was ahead of Macleans in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Grin Natural’s share of searches among oral care brands in New Zealand moved from 4.9% to 5%, and its estimated monthly branded searches moved from 690 to 1.1K.
- Across the 12 months ending October 2026, Macleans’ share of searches among oral care brands in New Zealand moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 250 to 280.
How did search popularity change for New Zealand oral care brands in October 2026?
2 changes
Estimated monthly branded searches for Grin Natural in New Zealand rose 65.2% over 12 measured months, from 690 to 1.1K in October 2026.
Estimated monthly branded searches for Macleans in New Zealand rose 12% over 12 measured months, from 250 to 280 in October 2026.
How are Grin Natural’s and Macleans’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Grin Natural’s and Macleans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Grin Natural
2 branded search terms
- grin natural
- grin toothpaste
Macleans
2 branded search terms
- macleans toothbrush
- macleans toothpaste
Other head-to-heads among oral care brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.