Gordon's Pharmacy vs Horouta Pharmacy:Which is more popular by branded search in New Zealand?
In August 2026, Horouta Pharmacy had more branded searches than Gordon's Pharmacy among gisborne pharmacies in New Zealand. Horouta Pharmacy was estimated to have 620 branded searches compared to Gordon's Pharmacy’s 520, and held a 14.9% Share of Search versus Gordon's Pharmacy’s 12.5%.
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Which is more popular in search, Gordon's Pharmacy or Horouta Pharmacy?
Compare Gisborne pharmacies using branded searches made in Gisborne. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Horouta Pharmacy, Gordon's Pharmacy. The figures are in the table below the chart.
View monthly share of search table
| Month | Pharmacy 53 | Sean Shivnan Pharmacy | Horouta Pharmacy | Gordon's Pharmacy |
|---|---|---|---|---|
| Oct 2025 | 55.1% | 20.6% | 12.8% | 11.5% |
| Nov 2025 | 55.2% | 19.6% | 13.6% | 11.5% |
| Dec 2025 | 56.4% | 16.8% | 13.1% | 13.7% |
| Jan 2026 | 55.6% | 19.4% | 14% | 11% |
| Feb 2026 | 52.5% | 19.3% | 15.4% | 12.8% |
| Mar 2026 | 54.8% | 20.6% | 12.9% | 11.7% |
| Apr 2026 | 56.1% | 21.5% | 10.9% | 11.4% |
| May 2026 | 55.6% | 21.8% | 11% | 11.6% |
| Jun 2026 | 55.3% | 21.7% | 13.4% | 9.6% |
| Jul 2026 | 48.4% | 23.5% | 16.8% | 11.2% |
| Aug 2026 | 51.9% | 20.7% | 14.9% | 12.5% |
| Sep 2026 | — | — | — | — |
How has the Gordon's Pharmacy and Horouta Pharmacy comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Gordon's Pharmacy took it in December 2025, Horouta Pharmacy took it in January 2026, Gordon's Pharmacy took it in April 2026, Horouta Pharmacy took it in June 2026.
- Across the 11 months ending August 2026, Gordon's Pharmacy’s estimated Share of Search among gisborne pharmacies in New Zealand moved from 11.5% to 12.5%, and its estimated monthly branded searches moved from 370 to 520.
- Across the 11 months ending August 2026, Horouta Pharmacy’s estimated Share of Search among gisborne pharmacies in New Zealand moved from 12.8% to 14.9%, and its estimated monthly branded searches moved from 410 to 620.
How did search popularity change for New Zealand gisborne pharmacies in August 2026?
2 changes

In August 2026, Gordon's Pharmacy gained estimated Share of Search among gisborne pharmacies in New Zealand, from 11.2% to 12.5%.

In August 2026, Horouta Pharmacy lost estimated Share of Search among gisborne pharmacies in New Zealand, from 16.8% to 14.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Gordon's Pharmacy’s and Horouta Pharmacy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gordon's Pharmacy
5 branded search terms
- gordon's pharmacy
- gordon's pharmacy gisborne
- gordons pharmacy
- gordons pharmacy gisborne
- gordons pharmacy jobs
Horouta Pharmacy
2 branded search terms
- horouta pharmacy
- horouta pharmacy gisborne

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