Brandwave

Pharmacy 53 vs Pharmacy Three Rivers:Which is more popular in New Zealand?

In October 2026, Pharmacy 53 had more branded searches than Pharmacy Three Rivers among Gisborne pharmacies in New Zealand. Pharmacy 53 had about 1,860 branded searches, while Pharmacy Three Rivers had 260. Pharmacy 53 made up 45.9% of all Gisborne pharmacy searches we track, and Pharmacy Three Rivers accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about Gisborne pharmacies, Pharmacy Three Rivers appeared in all three answers and Pharmacy 53 in two. Pharmacy 53 was mentioned before Pharmacy Three Rivers in two out of three answers.

Among Gisborne pharmacies in New Zealand in October 2026

Who do people search for more?

Pharmacy 53, about 7 searches for every 1 for Pharmacy Three Rivers

Pharmacy 53 1.9K searchesPharmacy Three Rivers 260 searches

Who does AI mention more?

Pharmacy Three Rivers, mentioned in every answer we collected

Pharmacy Three Rivers in 3 of 3Pharmacy 53 in 2 of 3

Who does AI recommend more?

Pharmacy 53, named ahead of Pharmacy Three Rivers in 2 of 3 answers

Pharmacy 53 first in 2Pharmacy Three Rivers first in 1

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Top Gisborne pharmacies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Pharmacy Three Rivers appeared in all three answers. Pharmacy 53 was mentioned in two out of three: in two of the three ChatGPT answers. Pharmacy 53 was listed before Pharmacy Three Rivers in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pharmacy Three Rivers1st
  2. Pharmacy 532nd
  3. Gordon's Pharmacy3rd
  4. Horouta Pharmacy4th
  5. Sean Shivnan Pharmacy5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Gisborne pharmacies

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pharmacy 53 or Pharmacy Three Rivers more popular in search?

This chart shows how often people search Google for Pharmacy 53 and Pharmacy Three Rivers by name. Each line represents a brand's share of searches for all five Gisborne pharmacies we track, month by month, from searches in New Zealand.

Pharmacy 53 and Pharmacy Three Rivers among Gisborne pharmacies in New Zealand, by month

Share of searches by month for Pharmacy 53, Pharmacy Three Rivers. The figures are in the table below the chart.

View monthly share of searches table
MonthPharmacy 53Sean Shivnan PharmacyHorouta PharmacyGordon's PharmacyPharmacy Three Rivers
Nov 202551.7%18.4%12.7%10.8%6.4%
Dec 202552.9%15.8%12.3%12.8%6.2%
Jan 202651.2%17.8%12.9%10.1%7.9%
Feb 202649.4%18.2%14.5%12%5.9%
Mar 202651.4%19.3%12.1%11%6.2%
Apr 202652.5%20.1%10.2%10.7%6.5%
May 202652.7%20.6%10.4%10.9%5.3%
Jun 202652.4%20.5%12.7%9.1%5.3%
Jul 202645.3%22%15.8%10.5%6.5%
Aug 202649.1%19.5%14.1%12.5%4.8%
Sep 202648.2%19.4%15.5%11.4%5.4%
Oct 202645.9%21.2%15.1%11.4%6.4%

How has branded search for Pharmacy 53 and Pharmacy Three Rivers changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Gisborne pharmacies in October 2026?

2 changes
  1. In October 2026, Pharmacy Three Rivers gained share of searches among Gisborne pharmacies in New Zealand, from 5.4% to 6.4%.

  2. In October 2026, Pharmacy 53 lost share of searches among Gisborne pharmacies in New Zealand, from 48.2% to 45.9%.

How are Pharmacy 53’s and Pharmacy Three Rivers’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Pharmacy 53’s and Pharmacy Three Rivers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pharmacy 53

3 branded search terms

  • pharmacy 53
  • pharmacy 53 gisborne
  • pharmacy53

Pharmacy Three Rivers

1 branded search term

  • pharmacy three rivers

How the Brand Demand Index is measured

Other head-to-heads among Gisborne pharmacies

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