Pharmacy 53 vs Pharmacy Three Rivers:Which is more popular in New Zealand?
In October 2026, Pharmacy 53 had more branded searches than Pharmacy Three Rivers among Gisborne pharmacies in New Zealand. Pharmacy 53 had about 1,860 branded searches, while Pharmacy Three Rivers had 260. Pharmacy 53 made up 45.9% of all Gisborne pharmacy searches we track, and Pharmacy Three Rivers accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about Gisborne pharmacies, Pharmacy Three Rivers appeared in all three answers and Pharmacy 53 in two. Pharmacy 53 was mentioned before Pharmacy Three Rivers in two out of three answers.
Who do people search for more?
Pharmacy 53, about 7 searches for every 1 for Pharmacy Three Rivers
Who does AI mention more?
Pharmacy Three Rivers, mentioned in every answer we collected
Who does AI recommend more?
Pharmacy 53, named ahead of Pharmacy Three Rivers in 2 of 3 answers
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Top Gisborne pharmacies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Pharmacy Three Rivers appeared in all three answers. Pharmacy 53 was mentioned in two out of three: in two of the three ChatGPT answers. Pharmacy 53 was listed before Pharmacy Three Rivers in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Gordon's Pharmacy3 of 3Named in 3 of 3 ChatGPT answers
Pharmacy Three Rivers3 of 3Named in 3 of 3 ChatGPT answers
Pharmacy 532 of 3Named in 2 of 3 ChatGPT answers
Horouta Pharmacy2 of 3Named in 2 of 3 ChatGPT answers
Sean Shivnan Pharmacy1 of 3Named in 1 of 3 ChatGPT answers
See every answer about Gisborne pharmacies
3 answers
Asked ChatGPT
“Which pharmacy should I shop at in Gisborne, New Zealand?”
Asked ChatGPT
“What are the best pharmacies in Gisborne, New Zealand?”
Asked ChatGPT
“What's the best pharmacy in Gisborne, New Zealand for prescriptions?”
Searched Google, AI Overview
“gisborne chemist”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pharmacy gisborne”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Pharmacy 53 or Pharmacy Three Rivers more popular in search?
This chart shows how often people search Google for Pharmacy 53 and Pharmacy Three Rivers by name. Each line represents a brand's share of searches for all five Gisborne pharmacies we track, month by month, from searches in New Zealand.
Share of searches by month for Pharmacy 53, Pharmacy Three Rivers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pharmacy 53 | Sean Shivnan Pharmacy | Horouta Pharmacy | Gordon's Pharmacy | Pharmacy Three Rivers |
|---|---|---|---|---|---|
| Nov 2025 | 51.7% | 18.4% | 12.7% | 10.8% | 6.4% |
| Dec 2025 | 52.9% | 15.8% | 12.3% | 12.8% | 6.2% |
| Jan 2026 | 51.2% | 17.8% | 12.9% | 10.1% | 7.9% |
| Feb 2026 | 49.4% | 18.2% | 14.5% | 12% | 5.9% |
| Mar 2026 | 51.4% | 19.3% | 12.1% | 11% | 6.2% |
| Apr 2026 | 52.5% | 20.1% | 10.2% | 10.7% | 6.5% |
| May 2026 | 52.7% | 20.6% | 10.4% | 10.9% | 5.3% |
| Jun 2026 | 52.4% | 20.5% | 12.7% | 9.1% | 5.3% |
| Jul 2026 | 45.3% | 22% | 15.8% | 10.5% | 6.5% |
| Aug 2026 | 49.1% | 19.5% | 14.1% | 12.5% | 4.8% |
| Sep 2026 | 48.2% | 19.4% | 15.5% | 11.4% | 5.4% |
| Oct 2026 | 45.9% | 21.2% | 15.1% | 11.4% | 6.4% |
How has branded search for Pharmacy 53 and Pharmacy Three Rivers changed in New Zealand over the last 12 months?
3 findings
- Pharmacy 53 was ahead of Pharmacy Three Rivers in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Pharmacy 53’s share of searches among Gisborne pharmacies in New Zealand moved from 51.7% to 45.9%, and its estimated monthly branded searches moved from 2.1K to 1.9K.
- Across the 12 months ending October 2026, Pharmacy Three Rivers’ share of searches among Gisborne pharmacies in New Zealand held steady at 6.4%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for New Zealand Gisborne pharmacies in October 2026?
2 changes

In October 2026, Pharmacy Three Rivers gained share of searches among Gisborne pharmacies in New Zealand, from 5.4% to 6.4%.

In October 2026, Pharmacy 53 lost share of searches among Gisborne pharmacies in New Zealand, from 48.2% to 45.9%.
How are Pharmacy 53’s and Pharmacy Three Rivers’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Pharmacy 53’s and Pharmacy Three Rivers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pharmacy 53
3 branded search terms
- pharmacy 53
- pharmacy 53 gisborne
- pharmacy53
Pharmacy Three Rivers
1 branded search term
- pharmacy three rivers
Other head-to-heads among Gisborne pharmacies

Pharmacy 53 vs Sean Shivnan Pharmacy: compare popularity
Pharmacy 53 vs Horouta Pharmacy: compare popularity
Pharmacy 53 vs Gordon's Pharmacy: compare popularity
Sean Shivnan Pharmacy vs Horouta Pharmacy: compare popularity
Sean Shivnan Pharmacy vs Gordon's Pharmacy: compare popularity
Sean Shivnan Pharmacy vs Pharmacy Three Rivers: compare popularity

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