Brandwave

Gordon's Pharmacy vs Pharmacy 53:Which is more popular in New Zealand?

In October 2026, Pharmacy 53 had more branded searches than Gordon's Pharmacy among Gisborne pharmacies in New Zealand. Pharmacy 53 had about 1,860 branded searches, while Gordon's Pharmacy had 460. Pharmacy 53 made up 45.9% of all Gisborne pharmacy searches we track, and Gordon's Pharmacy accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about Gisborne pharmacies, Gordon's Pharmacy appeared in all three answers and Pharmacy 53 in two. Pharmacy 53 was mentioned before Gordon's Pharmacy in two out of three answers.

Among Gisborne pharmacies in New Zealand in October 2026

Who do people search for more?

Pharmacy 53, about 4 searches for every 1 for Gordon's Pharmacy

Pharmacy 53 1.9K searchesGordon's Pharmacy 460 searches

Who does AI mention more?

Gordon's Pharmacy, mentioned in every answer we collected

Gordon's Pharmacy in 3 of 3Pharmacy 53 in 2 of 3

Who does AI recommend more?

Pharmacy 53, named ahead of Gordon's Pharmacy in 2 of 3 answers

Pharmacy 53 first in 2Gordon's Pharmacy first in 1

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Top Gisborne pharmacies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Gordon's Pharmacy appeared in all three answers. Pharmacy 53 was mentioned in two out of three: in two of the three ChatGPT answers. Pharmacy 53 was listed before Gordon's Pharmacy in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pharmacy Three Rivers1st
  2. Pharmacy 532nd
  3. Gordon's Pharmacy3rd
  4. Horouta Pharmacy4th
  5. Sean Shivnan Pharmacy5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Gisborne pharmacies

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gordon's Pharmacy or Pharmacy 53 more popular in search?

This chart shows how often people search Google for Gordon's Pharmacy and Pharmacy 53 by name. Each line represents a brand's share of searches for all five Gisborne pharmacies we track, month by month, from searches in New Zealand.

Gordon's Pharmacy and Pharmacy 53 among Gisborne pharmacies in New Zealand, by month

Share of searches by month for Pharmacy 53, Gordon's Pharmacy. The figures are in the table below the chart.

View monthly share of searches table
MonthPharmacy 53Sean Shivnan PharmacyHorouta PharmacyGordon's PharmacyPharmacy Three Rivers
Nov 202551.7%18.4%12.7%10.8%6.4%
Dec 202552.9%15.8%12.3%12.8%6.2%
Jan 202651.2%17.8%12.9%10.1%7.9%
Feb 202649.4%18.2%14.5%12%5.9%
Mar 202651.4%19.3%12.1%11%6.2%
Apr 202652.5%20.1%10.2%10.7%6.5%
May 202652.7%20.6%10.4%10.9%5.3%
Jun 202652.4%20.5%12.7%9.1%5.3%
Jul 202645.3%22%15.8%10.5%6.5%
Aug 202649.1%19.5%14.1%12.5%4.8%
Sep 202648.2%19.4%15.5%11.4%5.4%
Oct 202645.9%21.2%15.1%11.4%6.4%

How has branded search for Gordon's Pharmacy and Pharmacy 53 changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Gisborne pharmacies in October 2026?

1 change

  1. In October 2026, Pharmacy 53 lost share of searches among Gisborne pharmacies in New Zealand, from 48.2% to 45.9%.

How are Gordon's Pharmacy’s and Pharmacy 53’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Gordon's Pharmacy’s and Pharmacy 53’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gordon's Pharmacy

5 branded search terms

  • gordon's pharmacy
  • gordon's pharmacy gisborne
  • gordons pharmacy
  • gordons pharmacy gisborne
  • gordons pharmacy jobs

Pharmacy 53

3 branded search terms

  • pharmacy 53
  • pharmacy 53 gisborne
  • pharmacy53

How the Brand Demand Index is measured

Other head-to-heads among Gisborne pharmacies

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