Horouta Pharmacy vs Pharmacy 53:Which is more popular by branded search in New Zealand?
In August 2026, Pharmacy 53 had more branded searches than Horouta Pharmacy among gisborne pharmacies in New Zealand. Pharmacy 53 was estimated to have 2.2K branded searches compared to Horouta Pharmacy’s 620, and held a 51.9% Share of Search versus Horouta Pharmacy’s 14.9%.
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Which is more popular in search, Horouta Pharmacy or Pharmacy 53?
Compare Gisborne pharmacies using branded searches made in Gisborne. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pharmacy 53, Horouta Pharmacy. The figures are in the table below the chart.
View monthly share of search table
| Month | Pharmacy 53 | Sean Shivnan Pharmacy | Horouta Pharmacy | Gordon's Pharmacy |
|---|---|---|---|---|
| Oct 2025 | 55.1% | 20.6% | 12.8% | 11.5% |
| Nov 2025 | 55.2% | 19.6% | 13.6% | 11.5% |
| Dec 2025 | 56.4% | 16.8% | 13.1% | 13.7% |
| Jan 2026 | 55.6% | 19.4% | 14% | 11% |
| Feb 2026 | 52.5% | 19.3% | 15.4% | 12.8% |
| Mar 2026 | 54.8% | 20.6% | 12.9% | 11.7% |
| Apr 2026 | 56.1% | 21.5% | 10.9% | 11.4% |
| May 2026 | 55.6% | 21.8% | 11% | 11.6% |
| Jun 2026 | 55.3% | 21.7% | 13.4% | 9.6% |
| Jul 2026 | 48.4% | 23.5% | 16.8% | 11.2% |
| Aug 2026 | 51.9% | 20.7% | 14.9% | 12.5% |
| Sep 2026 | — | — | — | — |
How has the Horouta Pharmacy and Pharmacy 53 comparison changed over the last 12 months?
3 findings
- Pharmacy 53 was ahead of Horouta Pharmacy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Horouta Pharmacy’s estimated Share of Search among gisborne pharmacies in New Zealand moved from 12.8% to 14.9%, and its estimated monthly branded searches moved from 410 to 620.
- Across the 11 months ending August 2026, Pharmacy 53’s estimated Share of Search among gisborne pharmacies in New Zealand moved from 55.1% to 51.9%, and its estimated monthly branded searches moved from 1.8K to 2.2K.
How did search popularity change for New Zealand gisborne pharmacies in August 2026?
2 changes

In August 2026, Pharmacy 53 gained estimated Share of Search among gisborne pharmacies in New Zealand, from 48.4% to 51.9%.

In August 2026, Horouta Pharmacy lost estimated Share of Search among gisborne pharmacies in New Zealand, from 16.8% to 14.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Horouta Pharmacy’s and Pharmacy 53’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Horouta Pharmacy
2 branded search terms
- horouta pharmacy
- horouta pharmacy gisborne
Pharmacy 53
3 branded search terms
- pharmacy 53
- pharmacy 53 gisborne
- pharmacy53

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.