Brandwave

Gentle Dental vs Johnsonville Dental Centre:Which is more popular?

In September 2026, Gentle Dental had more branded searches than Johnsonville Dental Centre among Wellington dental clinics in New Zealand. Gentle Dental had about 1,630 branded searches, while Johnsonville Dental Centre had 0. Gentle Dental made up 17.7% of all Wellington dental clinic searches we track, and Johnsonville Dental Centre accounted for 0%. When we asked ChatGPT and Google AI Overviews about Wellington dental clinics, Johnsonville Dental Centre appeared in three of the four answers and Gentle Dental in one. Johnsonville Dental Centre was mentioned before Gentle Dental in every answer.

Among Wellington dental clinics in New Zealand in September 2026

Who do people search for more?

Gentle Dental, the only one of the two with measured searches

Gentle Dental 1.6K searchesJohnsonville Dental Centre 0 searches

Who does AI mention more?

Johnsonville Dental Centre, mentioned in 3 of 4 answers, Gentle Dental in 1

Johnsonville Dental Centre in 3 of 4Gentle Dental in 1 of 4

Who does AI recommend more?

Johnsonville Dental Centre, named ahead of Gentle Dental in every answer

Johnsonville Dental Centre first in 3Gentle Dental never first

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Top Wellington dental clinics in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Johnsonville Dental Centre was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Gentle Dental was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Johnsonville Dental Centre was listed before Gentle Dental in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wellington Dentists Ltd1st
  2. Johnsonville Dental Centre2nd
  3. City Dentists3rd
  4. Newtown Dental4th
  5. Gentle Dental5th
  6. Lumino The Dentists–
  7. Capital Dental–
  8. Thorndon Dental–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellington Dentists Ltd3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • City Dentists3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Johnsonville Dental Centre3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Newtown Dental2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gentle Dental1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lumino The Dentists0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Capital Dental0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Thorndon Dental0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Wellington dental clinics

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gentle Dental or Johnsonville Dental Centre more popular in search?

This chart shows how often people search Google for Gentle Dental and Johnsonville Dental Centre by name. Each line represents a brand's share of searches for all eight Wellington dental clinics we track, month by month, from searches in New Zealand.

Gentle Dental and Johnsonville Dental Centre among Wellington dental clinics in New Zealand, by month

Share of searches by month for Gentle Dental, Johnsonville Dental Centre. The figures are in the table below the chart.

View monthly share of searches table
MonthNewtown DentalWellington Dentists LtdLumino The DentistsGentle DentalCity DentistsCapital DentalThorndon DentalJohnsonville Dental Centre
Oct 202517.2%29.3%17.6%16.3%8.8%6.4%4.3%0.12%
Nov 202520.6%22.5%18.8%15.7%10.4%6.7%5.1%0.12%
Dec 202522.8%25.7%17.7%13.6%9.7%6.5%3.8%0.14%
Jan 202619.5%26.9%17.3%14.7%9.9%7.5%4.1%0.11%
Feb 202618.7%26.2%17.5%14.5%9.6%8.1%5.3%0.11%
Mar 202617.3%24.3%18.9%16.4%10.1%8.1%5%0%
Apr 202620.2%22.7%20%15.9%8.6%7.4%5.1%0.12%
May 202619.1%27.7%19.1%15.1%8.3%6.6%4%0.12%
Jun 202620.6%25.1%19.1%13.9%9.2%7.4%4.5%0.1%
Jul 202618.8%27%18.3%14.9%9.9%6.5%4.5%0.11%
Aug 202618.3%25.9%17.8%17.6%9.5%6.1%4.6%0.11%
Sep 202621.4%20.7%19.3%17.7%9.6%7.3%4%0%

How has the Gentle Dental and Johnsonville Dental Centre comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington dental clinics in September 2026?

2 changes

  1. Gentle Dental’s share of searches among Wellington dental clinics in New Zealand has gained ground for 3 months in a row, from 13.9% to 17.7% in September 2026.

  2. Estimated monthly branded searches for Johnsonville Dental Centre in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Gentle Dental’s and Johnsonville Dental Centre’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gentle Dental

2 branded search terms

  • gentle dental
  • gentle dental lambton

Johnsonville Dental Centre

1 branded search term

  • johnsonville dental centre wellington

How the Brand Demand Index is measured

Other head-to-heads among Wellington dental clinics

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