Generator vs The Workshop:Which is more popular in New Zealand?
In October 2026, The Workshop had more branded searches than Generator among coworking spaces in New Zealand. The Workshop had about 50 branded searches, while Generator had 10. The Workshop made up 2.3% of all coworking space searches we track, and Generator accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about coworking spaces, The Workshop appeared in three of the four answers and Generator in none.
Who do people search for more?
The Workshop, about 5 searches for every 1 for Generator
Who does AI mention more?
The Workshop, mentioned in 3 of 4 answers, Generator in 0
Who does AI recommend more?
The Workshop, the only one of the two named
Follow Generator vs The Workshop and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top coworking spaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, The Workshop was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Generator did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Workshop3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Precinct Flex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
GridAKL2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
B:HIVE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Spaces1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Regus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
BizDojo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Generator0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about coworking spaces
4 answers
Asked ChatGPT
“Which coworking space should I join in New Zealand?”
Asked ChatGPT
“What are the best coworking spaces in New Zealand?”
Asked ChatGPT
“What's the best coworking space in New Zealand for a flexible office?”
Searched Google, AI Overview
“best coworking space”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“flexible office space”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Generator or The Workshop more popular in search?
This chart shows how often people search Google for Generator and The Workshop by name. Each line represents a brand's share of searches for all eight coworking spaces we track, month by month, from searches in New Zealand.
Share of searches by month for The Workshop, Generator. The figures are in the table below the chart.
View monthly share of searches table
| Month | Regus | Precinct Flex | GridAKL | B:HIVE | BizDojo | The Workshop | Generator | Spaces |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 40.2% | 26.3% | 9.4% | 14.7% | 6.3% | 2.2% | 0.45% | 0.45% |
| Dec 2025 | 44.9% | 23.5% | 6.6% | 14% | 8.1% | 1.5% | 0.74% | 0.74% |
| Jan 2026 | 43.6% | 18.6% | 12.2% | 12.2% | 8.1% | 4.1% | 0.58% | 0.58% |
| Feb 2026 | 41.6% | 22.4% | 12.1% | 12.1% | 6.5% | 4.2% | 0.47% | 0.47% |
| Mar 2026 | 37.2% | 19.8% | 16.1% | 15.3% | 8.7% | 2.1% | 0.41% | 0.41% |
| Apr 2026 | 38.2% | 20.4% | 16.8% | 11% | 8.9% | 3.7% | 0.52% | 0.52% |
| May 2026 | 34.9% | 23% | 15.3% | 14.8% | 6.7% | 4.3% | 0.48% | 0.48% |
| Jun 2026 | 36.1% | 23.4% | 15.6% | 12.7% | 6.8% | 4.4% | 0.49% | 0.49% |
| Jul 2026 | 37.8% | 24.5% | 16.3% | 9.7% | 7.1% | 3.6% | 0.51% | 0.51% |
| Aug 2026 | 36.8% | 23.5% | 19.1% | 11.8% | 5.4% | 2.5% | 0.49% | 0.49% |
| Sep 2026 | 38.1% | 30.4% | 13.4% | 10.8% | 3.6% | 2.6% | 0.52% | 0.52% |
| Oct 2026 | 34.6% | 33.6% | 15% | 10.3% | 3.3% | 2.3% | 0.47% | 0.47% |
How has branded search for Generator and The Workshop changed in New Zealand over the last 12 months?
3 findings
- The Workshop was ahead of Generator in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Generator’s share of searches among coworking spaces in New Zealand moved from 0.45% to 0.47%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending October 2026, The Workshop’s share of searches among coworking spaces in New Zealand moved from 2.2% to 2.3%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for New Zealand coworking spaces in October 2026?
0 changes
Neither Generator nor The Workshop moved beyond provider rounding among coworking spaces in October 2026.
How are Generator’s and The Workshop’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Generator’s and The Workshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Generator
1 branded search term
- generator office
The Workshop
1 branded search term
- the workshop ponsonby
Other head-to-heads among coworking spaces
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.