Brandwave

GridAKL vs Regus:Which is more popular in New Zealand?

In October 2026, Regus had more branded searches than GridAKL among coworking spaces in New Zealand. Regus had about 740 branded searches, while GridAKL had 320. Regus made up 34.6% of all coworking space searches we track, and GridAKL accounted for 15%. When we asked ChatGPT and Google AI Overviews about coworking spaces, GridAKL appeared in two of the four answers and Regus in none.

Among coworking spaces in New Zealand in October 2026

Who do people search for more?

Regus, about 2 searches for every 1 for GridAKL

Regus 740 searchesGridAKL 320 searches

Who does AI mention more?

GridAKL, mentioned in 2 of 4 answers, Regus in 0

GridAKL in 2 of 4Regus in 0 of 4

Who does AI recommend more?

GridAKL, the only one of the two named

GridAKL first in 2Regus never named

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Top coworking spaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, GridAKL was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Regus did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GridAKL1st
  2. The Workshop2nd
  3. Precinct Flex3rd
  4. B:HIVE4th
  5. Regus–
  6. BizDojo–
  7. Generator–
  8. Spaces–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Workshop3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Precinct Flex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GridAKL2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • B:HIVE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spaces1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Regus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BizDojo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Generator0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coworking spaces

4 answers
  • Asked ChatGPT

    “Which coworking space should I join in New Zealand?”

    1. 1GridAKL
    2. 2The Workshop
  • Asked ChatGPT

    “What are the best coworking spaces in New Zealand?”

    1. 1GridAKL
    2. 2The Workshop
    3. 3Precinct Flex
    4. 4B:HIVE
  • Asked ChatGPT

    “What's the best coworking space in New Zealand for a flexible office?”

    1. 1Precinct Flex
    2. 2The Workshop
    3. 3B:HIVE
  • Searched Google, AI Overview

    “best coworking space”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “flexible office space”

    1. 1Spaces

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is GridAKL or Regus more popular in search?

This chart shows how often people search Google for GridAKL and Regus by name. Each line represents a brand's share of searches for all eight coworking spaces we track, month by month, from searches in New Zealand.

GridAKL and Regus among coworking spaces in New Zealand, by month

Share of searches by month for Regus, GridAKL. The figures are in the table below the chart.

View monthly share of searches table
MonthRegusPrecinct FlexGridAKLB:HIVEBizDojoThe WorkshopGeneratorSpaces
Nov 202540.2%26.3%9.4%14.7%6.3%2.2%0.45%0.45%
Dec 202544.9%23.5%6.6%14%8.1%1.5%0.74%0.74%
Jan 202643.6%18.6%12.2%12.2%8.1%4.1%0.58%0.58%
Feb 202641.6%22.4%12.1%12.1%6.5%4.2%0.47%0.47%
Mar 202637.2%19.8%16.1%15.3%8.7%2.1%0.41%0.41%
Apr 202638.2%20.4%16.8%11%8.9%3.7%0.52%0.52%
May 202634.9%23%15.3%14.8%6.7%4.3%0.48%0.48%
Jun 202636.1%23.4%15.6%12.7%6.8%4.4%0.49%0.49%
Jul 202637.8%24.5%16.3%9.7%7.1%3.6%0.51%0.51%
Aug 202636.8%23.5%19.1%11.8%5.4%2.5%0.49%0.49%
Sep 202638.1%30.4%13.4%10.8%3.6%2.6%0.52%0.52%
Oct 202634.6%33.6%15%10.3%3.3%2.3%0.47%0.47%

How has branded search for GridAKL and Regus changed in New Zealand over the last 12 months?

3 findings
  • Regus was ahead of GridAKL in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, GridAKL’s share of searches among coworking spaces in New Zealand moved from 9.4% to 15%, and its estimated monthly branded searches moved from 210 to 320.
  • Across the 12 months ending October 2026, Regus’ share of searches among coworking spaces in New Zealand moved from 40.2% to 34.6%, and its estimated monthly branded searches moved from 900 to 740.

How did search popularity change for New Zealand coworking spaces in October 2026?

2 changes
  1. In October 2026, GridAKL gained share of searches among coworking spaces in New Zealand, from 13.4% to 15%.

  2. In October 2026, Regus lost share of searches among coworking spaces in New Zealand, from 38.1% to 34.6%.

How are GridAKL’s and Regus’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using GridAKL’s and Regus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GridAKL

1 branded search term

  • gridakl

Regus

2 branded search terms

  • regus
  • regus office space

How the Brand Demand Index is measured

Other head-to-heads among coworking spaces

Creator with pink hair and a pink jacket

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