Brandwave

Generator vs Precinct Flex:Which is more popular in New Zealand?

In October 2026, Precinct Flex had more branded searches than Generator among coworking spaces in New Zealand. Precinct Flex had about 720 branded searches, while Generator had 10. Precinct Flex made up 33.6% of all coworking space searches we track, and Generator accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about coworking spaces, Precinct Flex appeared in two of the four answers and Generator in none.

Among coworking spaces in New Zealand in October 2026

Who do people search for more?

Precinct Flex, about 72 searches for every 1 for Generator

Precinct Flex 720 searchesGenerator 10 searches

Who does AI mention more?

Precinct Flex, mentioned in 2 of 4 answers, Generator in 0

Precinct Flex in 2 of 4Generator in 0 of 4

Who does AI recommend more?

Precinct Flex, the only one of the two named

Precinct Flex first in 2Generator never named

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Top coworking spaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Precinct Flex was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Generator did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GridAKL1st
  2. The Workshop2nd
  3. Precinct Flex3rd
  4. B:HIVE4th
  5. Regus–
  6. BizDojo–
  7. Generator–
  8. Spaces–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Workshop3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Precinct Flex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GridAKL2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • B:HIVE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spaces1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Regus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BizDojo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Generator0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coworking spaces

4 answers

  • Asked ChatGPT

    “Which coworking space should I join in New Zealand?”

    1. 1GridAKL
    2. 2The Workshop

  • Asked ChatGPT

    “What are the best coworking spaces in New Zealand?”

    1. 1GridAKL
    2. 2The Workshop
    3. 3Precinct Flex
    4. 4B:HIVE

  • Asked ChatGPT

    “What's the best coworking space in New Zealand for a flexible office?”

    1. 1Precinct Flex
    2. 2The Workshop
    3. 3B:HIVE

  • Searched Google, AI Overview

    “best coworking space”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “flexible office space”

    1. 1Spaces

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Generator or Precinct Flex more popular in search?

This chart shows how often people search Google for Generator and Precinct Flex by name. Each line represents a brand's share of searches for all eight coworking spaces we track, month by month, from searches in New Zealand.

Generator and Precinct Flex among coworking spaces in New Zealand, by month

Share of searches by month for Precinct Flex, Generator. The figures are in the table below the chart.

View monthly share of searches table
MonthRegusPrecinct FlexGridAKLB:HIVEBizDojoThe WorkshopGeneratorSpaces
Nov 202540.2%26.3%9.4%14.7%6.3%2.2%0.45%0.45%
Dec 202544.9%23.5%6.6%14%8.1%1.5%0.74%0.74%
Jan 202643.6%18.6%12.2%12.2%8.1%4.1%0.58%0.58%
Feb 202641.6%22.4%12.1%12.1%6.5%4.2%0.47%0.47%
Mar 202637.2%19.8%16.1%15.3%8.7%2.1%0.41%0.41%
Apr 202638.2%20.4%16.8%11%8.9%3.7%0.52%0.52%
May 202634.9%23%15.3%14.8%6.7%4.3%0.48%0.48%
Jun 202636.1%23.4%15.6%12.7%6.8%4.4%0.49%0.49%
Jul 202637.8%24.5%16.3%9.7%7.1%3.6%0.51%0.51%
Aug 202636.8%23.5%19.1%11.8%5.4%2.5%0.49%0.49%
Sep 202638.1%30.4%13.4%10.8%3.6%2.6%0.52%0.52%
Oct 202634.6%33.6%15%10.3%3.3%2.3%0.47%0.47%

How has branded search for Generator and Precinct Flex changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand coworking spaces in October 2026?

1 change

  1. In October 2026, Precinct Flex gained share of searches among coworking spaces in New Zealand, from 30.4% to 33.6%.

How are Generator’s and Precinct Flex’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Generator’s and Precinct Flex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Generator

1 branded search term

  • generator office

Precinct Flex

1 branded search term

  • precinct flex

How the Brand Demand Index is measured

Other head-to-heads among coworking spaces

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