Gateway Funeral Services vs Willetts Funeral Services:Which is more popular by branded search in New Zealand?
In August 2026, Willetts Funeral Services had more branded searches than Gateway Funeral Services among whakatane funeral directors in New Zealand. Willetts Funeral Services was estimated to have 770 branded searches compared to Gateway Funeral Services’ 350, and held a 68.8% Share of Search versus Gateway Funeral Services’ 31.3%.
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Which is more popular in search, Gateway Funeral Services or Willetts Funeral Services?
Compare Whakatane funeral directors using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Willetts Funeral Services, Gateway Funeral Services. The figures are in the table below the chart.
View monthly share of search table
| Month | Willetts Funeral Services | Gateway Funeral Services |
|---|---|---|
| Oct 2025 | 77.6% | 22.4% |
| Nov 2025 | 80.9% | 19.1% |
| Dec 2025 | 79.7% | 20.3% |
| Jan 2026 | 69.9% | 30.1% |
| Feb 2026 | 82.4% | 17.6% |
| Mar 2026 | 79.6% | 20.4% |
| Apr 2026 | 78.5% | 21.5% |
| May 2026 | 70.5% | 29.5% |
| Jun 2026 | 68.6% | 31.4% |
| Jul 2026 | 61.7% | 38.3% |
| Aug 2026 | 68.8% | 31.3% |
| Sep 2026 | — | — |
How has the Gateway Funeral Services and Willetts Funeral Services comparison changed over the last 12 months?
3 findings
- Willetts Funeral Services was ahead of Gateway Funeral Services in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gateway Funeral Services’ estimated Share of Search among whakatane funeral directors in New Zealand moved from 22.4% to 31.3%, and its estimated monthly branded searches held steady at 350.
- Across the 11 months ending August 2026, Willetts Funeral Services’ estimated Share of Search among whakatane funeral directors in New Zealand moved from 77.6% to 68.8%, and its estimated monthly branded searches moved from 1.2K to 770.
How did search popularity change for New Zealand whakatane funeral directors in August 2026?
2 changes
In August 2026, Willetts Funeral Services gained estimated Share of Search among whakatane funeral directors in New Zealand, from 61.7% to 68.8%.
In August 2026, Gateway Funeral Services lost estimated Share of Search among whakatane funeral directors in New Zealand, from 38.3% to 31.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Gateway Funeral Services’ and Willetts Funeral Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gateway Funeral Services
2 branded search terms
- gateway funeral services
- gateway funeral services whakatane
Willetts Funeral Services
2 branded search terms
- willetts funeral services
- willetts funeral services whakatane
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.