Whakatane funeral directors in New Zealand:Which brands are most popular in search?
In August 2026, Willetts Funeral Services was the most searched among whakatane funeral directors in New Zealand, with an estimated 160 branded searches and 64% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare Whakatane funeral directors using branded searches made in Whakatāne. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Willetts Funeral Services, Gateway Funeral Services. The figures are in the table below the chart.
View monthly share of search table
| Month | Willetts Funeral Services | Gateway Funeral Services |
|---|---|---|
| Oct 2025 | 74.6% | 25.4% |
| Nov 2025 | 77.1% | 22.9% |
| Dec 2025 | 79.7% | 20.3% |
| Jan 2026 | 73.6% | 26.4% |
| Feb 2026 | 82.2% | 17.8% |
| Mar 2026 | 72.1% | 27.9% |
| Apr 2026 | 76% | 24% |
| May 2026 | 56.5% | 43.5% |
| Jun 2026 | 64.3% | 35.7% |
| Jul 2026 | 58.6% | 41.4% |
| Aug 2026 | 64% | 36% |
| Sep 2026 | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64% | 160 | -5.9% | +5.4 points | |
| 2, held 2nd | 36% | 90 | -25% | -5.4 points |
held 1st · 160 estimated branded searches · -5.9% vs prior month · +5.4 points
held 2nd · 90 estimated branded searches · -25% vs prior month · -5.4 points
Compare search popularity between leading brands
Which brand is most popular in search among whakatane funeral directors in New Zealand?
2 brands
In August 2026, Willetts Funeral Services was the most searched among whakatane funeral directors in New Zealand, with an estimated 160 branded searches and 64% estimated Share of Search within this set. Gateway Funeral Services is in 2nd place, 28 percentage points behind at 36% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Willetts Funeral Services | 74.6% → 64% | 82.2%Feb 2026 | 56.5%May 2026 | 1st |
 Gateway Funeral Services | 25.4% → 36% | 43.5%May 2026 | 17.8%Feb 2026 | 2nd |
Each finding as a sentence
- Across the 11 months ending August 2026, Willetts Funeral Services’ estimated Share of Search among whakatane funeral directors in New Zealand decreased from 74.6% to 64%.
- Across the 11 months ending August 2026, Gateway Funeral Services’ estimated Share of Search among whakatane funeral directors in New Zealand increased from 25.4% to 36%.
- Across the 11 months ending August 2026, Willetts Funeral Services’ estimated Share of Search among whakatane funeral directors in New Zealand peaked at 82.2% in February 2026 and was lowest at 56.5% in May 2026.
- Across the 11 months ending August 2026, Gateway Funeral Services’ estimated Share of Search among whakatane funeral directors in New Zealand peaked at 43.5% in May 2026 and was lowest at 17.8% in February 2026.
How did search popularity change for New Zealand whakatane funeral directors in August 2026?
2 changes
In August 2026, Willetts Funeral Services gained estimated Share of Search among whakatane funeral directors in New Zealand, from 58.6% to 64%.
In August 2026, Gateway Funeral Services lost estimated Share of Search among whakatane funeral directors in New Zealand, from 41.4% to 36%.
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