How popular isWilletts Funeral Services in search?
In August 2026, there were an estimated 770 branded searches for Willetts Funeral Services in New Zealand which is down 36.4% over the last 11 months. Willetts Funeral Services holds 68.8% estimated Share of Search among New Zealand whakatane funeral directors and is ranked 1st of 2 competitors for search popularity.
Willetts Funeral Services68.8%
Gateway Funeral Services31.3%
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Which whakatane funeral directors compete with Willetts Funeral Services?
Share of Search by month for Willetts Funeral Services, Gateway Funeral Services. The figures are in the table below the chart.
View monthly share of search table
| Month | Willetts Funeral Services | Gateway Funeral Services |
|---|---|---|
| Oct 2025 | 77.6% | 22.4% |
| Nov 2025 | 80.9% | 19.1% |
| Dec 2025 | 79.7% | 20.3% |
| Jan 2026 | 69.9% | 30.1% |
| Feb 2026 | 82.4% | 17.6% |
| Mar 2026 | 79.6% | 20.4% |
| Apr 2026 | 78.5% | 21.5% |
| May 2026 | 70.5% | 29.5% |
| Jun 2026 | 68.6% | 31.4% |
| Jul 2026 | 61.7% | 38.3% |
| Aug 2026 | 68.8% | 31.3% |
| Sep 2026 | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.8% | 770 | -2.5% | +7 points | |
| 2, held 2nd | 31.3% | 350 | -28.6% | -7 points |
68.8%
held 1st · 770 estimated branded searches · -2.5% vs prior month · +7 points
31.3%
held 2nd · 350 estimated branded searches · -28.6% vs prior month · -7 points
Compare search popularity between Willetts Funeral Services and its closest rivals
How has branded search demand for Willetts Funeral Services changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Willetts Funeral Services in New Zealand fell from 1.2K to 770.
- Across the 11 months ending August 2026, Willetts Funeral Services’ estimated Share of Search among whakatane funeral directors in New Zealand decreased from 77.6% to 68.8%.
- Across the 11 months ending August 2026, Willetts Funeral Services’ estimated Share of Search among whakatane funeral directors in New Zealand peaked at 82.4% in February 2026 and was lowest at 61.7% in July 2026.
How did search popularity change for New Zealand whakatane funeral directors in August 2026?
2 changes
In August 2026, Willetts Funeral Services gained estimated Share of Search among whakatane funeral directors in New Zealand, from 61.7% to 68.8%.
In August 2026, Gateway Funeral Services lost estimated Share of Search among whakatane funeral directors in New Zealand, from 38.3% to 31.3%.
How is Willetts Funeral Services measured?
Brandwave collects information about searches that people make online using Willetts Funeral Services’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- willetts funeral services
- willetts funeral services whakatane
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Is Willetts Funeral Services your brand?
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