Brandwave

How popular isGateway Funeral Services in search?

In August 2026, there were an estimated 350 branded searches for Gateway Funeral Services in New Zealand which held steady over the last 11 months. Gateway Funeral Services holds 31.3% estimated Share of Search among New Zealand whakatane funeral directors and is ranked 2nd of 2 competitors for search popularity.

Share of Search, August 2026
  1. Willetts Funeral Services68.8%
  2. Gateway Funeral Services31.3%

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Which whakatane funeral directors compete with Gateway Funeral Services?

Gateway Funeral Services against whakatane funeral directors in New Zealand, by month

Share of Search by month for Willetts Funeral Services, Gateway Funeral Services. The figures are in the table below the chart.

View monthly share of search table
MonthWilletts Funeral ServicesGateway Funeral Services
Oct 202577.6%22.4%
Nov 202580.9%19.1%
Dec 202579.7%20.3%
Jan 202669.9%30.1%
Feb 202682.4%17.6%
Mar 202679.6%20.4%
Apr 202678.5%21.5%
May 202670.5%29.5%
Jun 202668.6%31.4%
Jul 202661.7%38.3%
Aug 202668.8%31.3%
Sep 2026——
  1. held 1st · 770 estimated branded searches · -2.5% vs prior month · +7 points

  2. held 2nd · 350 estimated branded searches · -28.6% vs prior month · -7 points

Compare search popularity between Gateway Funeral Services and its closest rivals

How has branded search demand for Gateway Funeral Services changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gateway Funeral Services in New Zealand held steady at 350.
  • Across the 11 months ending August 2026, Gateway Funeral Services’ estimated Share of Search among whakatane funeral directors in New Zealand increased from 22.4% to 31.3%.
  • Across the 11 months ending August 2026, Gateway Funeral Services’ estimated Share of Search among whakatane funeral directors in New Zealand peaked at 38.3% in July 2026 and was lowest at 17.6% in February 2026.

How did search popularity change for New Zealand whakatane funeral directors in August 2026?

  1. In August 2026, Willetts Funeral Services gained estimated Share of Search among whakatane funeral directors in New Zealand, from 61.7% to 68.8%.

  2. In August 2026, Gateway Funeral Services lost estimated Share of Search among whakatane funeral directors in New Zealand, from 38.3% to 31.3%.

How is Gateway Funeral Services measured?

Brandwave collects information about searches that people make online using Gateway Funeral Services’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • gateway funeral services
  • gateway funeral services whakatane

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How the Brand Demand Index is measured

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Is Gateway Funeral Services your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.