G2 vs Informa TechTarget:Which is more popular?
In September 2026, Informa TechTarget had more branded searches than G2 among B2B intent data platforms in New Zealand. Informa TechTarget had about 10 branded searches, while G2 had 0. Informa TechTarget made up 0.86% of all B2B intent data platform searches we track, and G2 accounted for 0%. When we asked ChatGPT and Google AI Overviews about B2B intent data platforms, G2 appeared in three of the five answers and Informa TechTarget in none.
Who do people search for more?
Informa TechTarget, the only one of the two with measured searches
Who does AI mention more?
G2, mentioned in 3 of 5 answers, Informa TechTarget in 0
Who does AI recommend more?
G2, the only one of the two named
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Top B2B intent data platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, G2 was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Informa TechTarget did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bombora1st
6sense2nd
Demandbase3rd- G24th
ZoomInfo5th- Informa TechTarget–
Intentsify–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 6sense4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Demandbase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bombora4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- G23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ZoomInfo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Informa TechTarget0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Intentsify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about B2B intent data platforms
5 answers
Asked ChatGPT
“Which B2B intent data platform should I use in New Zealand?”
Asked ChatGPT
“What are the best B2B intent data platforms in New Zealand?”
Asked ChatGPT
“What's the best B2B intent data platform in New Zealand for prioritising accounts?”
Searched Google, AI Overview
“intent data software”
Searched Google, AI Overview
“buyer intent data”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is G2 or Informa TechTarget more popular in search?
This chart shows how often people search Google for G2 and Informa TechTarget by name. Each line represents a brand's share of searches for all seven B2B intent data platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Informa TechTarget, G2. The figures are in the table below the chart.
View monthly share of searches table
| Month | 6sense | ZoomInfo | Demandbase | Bombora | Informa TechTarget | Intentsify | G2 |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 50% | 1% | 7.3% | 0% | 1% | 0% |
| Nov 2025 | 44.3% | 44.3% | 2.3% | 8% | 1.1% | 0% | 0% |
| Dec 2025 | 43.2% | 43.2% | 2.7% | 6.8% | 1.4% | 1.4% | 1.4% |
| Jan 2026 | 34.4% | 51.6% | 3.2% | 9.7% | 1.1% | 0% | 0% |
| Feb 2026 | 34.2% | 51.3% | 2.6% | 11.8% | 0% | 0% | 0% |
| Mar 2026 | 33.7% | 50.5% | 3.2% | 9.5% | 1.1% | 1.1% | 1.1% |
| Apr 2026 | 39% | 48% | 3% | 7% | 1% | 1% | 1% |
| May 2026 | 36% | 53.9% | 2.2% | 5.6% | 1.1% | 1.1% | 0% |
| Jun 2026 | 39% | 47.6% | 2.4% | 8.5% | 1.2% | 1.2% | 0% |
| Jul 2026 | 62.4% | 27.7% | 1.4% | 6.4% | 0.71% | 0.71% | 0.71% |
| Aug 2026 | 44.3% | 44.3% | 1.1% | 8% | 1.1% | 1.1% | 0% |
| Sep 2026 | 41.4% | 41.4% | 9.5% | 6% | 0.86% | 0.86% | 0% |
How has the G2 and Informa TechTarget comparison changed over the last 12 months?
3 findings
- Informa TechTarget was ahead of G2 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, G2’s share of searches among B2B intent data platforms in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
- Across the 12 months ending September 2026, Informa TechTarget’s share of searches among B2B intent data platforms in New Zealand moved from 0% to 0.86%, and its estimated monthly branded searches moved from 0 to 10.
How did search popularity change for New Zealand B2B intent data platforms in September 2026?
0 changes
Neither G2 nor Informa TechTarget moved beyond provider rounding among B2B intent data platforms in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using G2’s and Informa TechTarget’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
G2
1 branded search term
- g2 buyer intent
Informa TechTarget
1 branded search term
- informa techtarget
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