Brandwave

Friendly Manager vs SportsHQ:Which is more popular in New Zealand?

In October 2026, Friendly Manager had more branded searches than SportsHQ among sports club management software in New Zealand. Friendly Manager had about 720 branded searches, while SportsHQ had 590. Friendly Manager made up 10.7% of all sports club management software searches we track, and SportsHQ accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about sports club management software, Friendly Manager and SportsHQ each appeared in two of the four answers. Friendly Manager was mentioned before SportsHQ in two out of three answers.

Among sports club management software in New Zealand in October 2026

Who do people search for more?

Friendly Manager, about 22% more searches than SportsHQ

Friendly Manager 720 searchesSportsHQ 590 searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Friendly Manager in 2 of 4SportsHQ in 2 of 4

Who does AI recommend more?

Friendly Manager, named ahead of SportsHQ in 2 of 3 answers

Friendly Manager first in 2SportsHQ first in 1

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Top sports club management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Friendly Manager and SportsHQ were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Friendly Manager was listed before SportsHQ in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sporty1st
  2. Hello Club2nd
  3. SportsHQ3rd
  4. Friendly Manager4th
  5. ClubHub5th
  6. ClubSpark–
  7. GameDay–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sporty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hello Club2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Friendly Manager2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SportsHQ2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ClubHub2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ClubSpark0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GameDay0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sports club management software

4 answers

  • Asked ChatGPT

    “Which sports club management platform should I use in New Zealand?”

    1. 1Sporty
    2. 2SportsHQ

  • Asked ChatGPT

    “What are the best sports club management platforms in New Zealand?”

    1. 1Sporty
    2. 2Hello Club
    3. 3Friendly Manager
    4. 4SportsHQ
    5. 5ClubHub

  • Asked ChatGPT

    “What's the best sports club management platform in New Zealand for a small club?”

    1. 1Sporty
    2. 2Hello Club
    3. 3ClubHub
    4. 4Friendly Manager

  • Searched Google, AI Overview

    “sports club management software”

    1. 1Sporty

  • Searched Google, AI Overview

    “best club management software”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Friendly Manager or SportsHQ more popular in search?

This chart shows how often people search Google for Friendly Manager and SportsHQ by name. Each line represents a brand's share of searches for all seven sports club management software we track, month by month, from searches in New Zealand.

Friendly Manager and SportsHQ among sports club management software in New Zealand, by month

Share of searches by month for Friendly Manager, SportsHQ. The figures are in the table below the chart.

View monthly share of searches table
MonthSportyHello ClubFriendly ManagerSportsHQClubSparkClubHubGameDay
Nov 202557.2%19%9.1%7.4%6.3%0.57%0.38%
Dec 202555%18.8%8.3%10.2%6.1%0.96%0.64%
Jan 202654.3%18.9%10.3%8.4%6.9%1.1%0.21%
Feb 202657.2%18.4%10.8%5.9%6.4%0.92%0.37%
Mar 202663.2%17.4%9.7%4.3%4%0.94%0.4%
Apr 202664%17.9%9.9%2.9%3.6%1.2%0.55%
May 202662.8%21.9%8.1%2.9%3.3%0.55%0.55%
Jun 202661.5%21.3%9.7%2.8%3.4%0.82%0.49%
Jul 202666.1%17.6%6.9%3%4.7%1.2%0.53%
Aug 202660%20.8%9.4%3.4%5.3%0.64%0.48%
Sep 202660.3%16%9.5%4.2%8.7%1.1%0.32%
Oct 202656.1%14.9%10.7%8.8%7.9%1%0.45%

How has branded search for Friendly Manager and SportsHQ changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand sports club management software in October 2026?

2 changes

  1. In October 2026, SportsHQ overtook ClubSpark to rank 4th among sports club management software in New Zealand, with 8.8% of the searches.

  2. In October 2026, Friendly Manager gained share of searches among sports club management software in New Zealand, from 9.5% to 10.7%.

How are Friendly Manager’s and SportsHQ’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Friendly Manager’s and SportsHQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Friendly Manager

2 branded search terms

  • friendly manager
  • friendlymanager

SportsHQ

1 branded search term

  • sportshq

How the Brand Demand Index is measured

Other head-to-heads among sports club management software

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