Brandwave

Frenelle Jewellery vs Lullaboo:Which is more popular?

In September 2026, Lullaboo had more branded searches than Frenelle Jewellery among jewellery charm brands in New Zealand. Lullaboo had about 110 branded searches, while Frenelle Jewellery had 50. Lullaboo made up 0.33% of all jewellery charm brand searches we track, and Frenelle Jewellery accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about jewellery charm brands, Frenelle Jewellery and Lullaboo each appeared in three of the five answers. Lullaboo was mentioned before Frenelle Jewellery in three out of four answers that named either.

Among jewellery charm brands in New Zealand in September 2026

Who do people search for more?

Lullaboo, about 2 searches for every 1 for Frenelle Jewellery

Lullaboo 110 searchesFrenelle Jewellery 50 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Frenelle Jewellery in 3 of 5Lullaboo in 3 of 5

Who does AI recommend more?

Lullaboo, named ahead of Frenelle Jewellery in 3 of 4 answers

Lullaboo first in 3Frenelle Jewellery first in 1

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Top jewellery charm brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frenelle Jewellery and Lullaboo were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Lullaboo was listed before Frenelle Jewellery in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pandora1st
  2. Evolve Inspired Jewellery2nd
  3. Lullaboo3rd
  4. Frenelle Jewellery4th
  5. Thomas Sabo5th
  6. Swarovski–
  7. Tiffany & Co.–
  8. Meadowlark–
  9. Mejuri–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pandora5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evolve Inspired Jewellery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lullaboo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frenelle Jewellery3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thomas Sabo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swarovski0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tiffany & Co.0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meadowlark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mejuri0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellery charm brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Frenelle Jewellery or Lullaboo more popular in search?

This chart shows how often people search Google for Frenelle Jewellery and Lullaboo by name. Each line represents a brand's share of searches for all nine jewellery charm brands we track, month by month, from searches in New Zealand.

Frenelle Jewellery and Lullaboo among jewellery charm brands in New Zealand, by month

Share of searches by month for Lullaboo, Frenelle Jewellery. The figures are in the table below the chart.

View monthly share of searches table
MonthPandoraSwarovskiTiffany & Co.MeadowlarkEvolve Inspired JewelleryMejuriThomas SaboLullabooFrenelle Jewellery
Oct 202535.8%30.8%25.8%1.4%2.9%2%0.88%0.31%0.11%
Nov 202535.4%36.6%20.8%1.3%2.9%2%0.73%0.26%0.09%
Dec 202540.4%34.1%19.4%1.3%2.7%1.2%0.63%0.37%0.07%
Jan 202630.8%33.4%28.2%1.8%3%1.7%0.76%0.23%0.1%
Feb 202632.8%31.9%26.9%2.1%3.3%1.7%0.88%0.27%0.15%
Mar 202626.4%39%26.4%2.5%2.9%1.6%0.66%0.26%0.14%
Apr 202631%33%27.4%2.2%3.1%2%0.81%0.33%0.15%
May 202633.1%34.9%23.9%2.3%2.7%1.9%0.73%0.29%0.13%
Jun 202632.8%32%27%2.6%2.5%1.9%0.82%0.26%0.15%
Jul 202632.6%32.3%26.5%2.6%2.4%2.1%0.9%0.49%0.15%
Aug 202633.5%29%29.2%2.6%2.2%1.9%1%0.45%0.08%
Sep 202633.3%32.1%26.7%3%2%1.6%0.83%0.33%0.15%

How has the Frenelle Jewellery and Lullaboo comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand jewellery charm brands in September 2026?

1 change

  1. Estimated monthly branded searches for Frenelle Jewellery in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Frenelle Jewellery’s and Lullaboo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frenelle Jewellery

1 branded search term

  • frenelle

Lullaboo

1 branded search term

  • lullaboo

How the Brand Demand Index is measured

Other head-to-heads among jewellery charm brands

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