Brandwave

Foundry Chocolate vs Patagonia Chocolates:Which is more popular?

In September 2026, Patagonia Chocolates had more branded searches than Foundry Chocolate among artisan chocolatiers in New Zealand. Patagonia Chocolates had about 12,100 branded searches, while Foundry Chocolate had 720. Patagonia Chocolates made up 38% of all artisan chocolatier searches we track, and Foundry Chocolate accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about artisan chocolatiers, Foundry Chocolate appeared in two of the five answers and Patagonia Chocolates in none.

Among artisan chocolatiers in New Zealand in September 2026

Who do people search for more?

Patagonia Chocolates, about 17 searches for every 1 for Foundry Chocolate

Patagonia Chocolates 12.1K searchesFoundry Chocolate 720 searches

Who does AI mention more?

Foundry Chocolate, mentioned in 2 of 5 answers, Patagonia Chocolates in 0

Foundry Chocolate in 2 of 5Patagonia Chocolates in 0 of 5

Who does AI recommend more?

Foundry Chocolate, the only one of the two named

Foundry Chocolate first in 2Patagonia Chocolates never named

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Top artisan chocolatiers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Foundry Chocolate was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Patagonia Chocolates did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Foundry Chocolate1st
  2. House of Chocolate2nd
  3. Lucid Chocolatier3rd
  4. Honest Chocolat4th
  5. Wellington Chocolate Factory5th
  6. Bohemein6th
  7. Ocho7th
  8. Devonport Chocolates8th
  9. Hogarth Chocolate9th
  10. Patagonia Chocolates–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellington Chocolate Factory4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • House of Chocolate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Devonport Chocolates2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bohemein2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honest Chocolat2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Foundry Chocolate2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ocho2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lucid Chocolatier2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hogarth Chocolate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patagonia Chocolates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about artisan chocolatiers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Foundry Chocolate or Patagonia Chocolates more popular in search?

This chart shows how often people search Google for Foundry Chocolate and Patagonia Chocolates by name. Each line represents a brand's share of searches for all ten artisan chocolatiers we track, month by month, from searches in New Zealand.

Foundry Chocolate and Patagonia Chocolates among artisan chocolatiers in New Zealand, by month

Share of searches by month for Patagonia Chocolates, Foundry Chocolate. The figures are in the table below the chart.

View monthly share of searches table
MonthPatagonia ChocolatesWellington Chocolate FactoryDevonport ChocolatesBohemeinHonest ChocolatHouse of ChocolateFoundry ChocolateOchoHogarth ChocolateLucid Chocolatier
Oct 202543.5%19.4%12.9%8.8%4.7%5.6%1.4%1.9%1.4%0.41%
Nov 202546.7%17%13.9%6.4%4.9%6.2%1.5%1.5%1.5%0.36%
Dec 202545.3%16.5%16.5%6.9%4.9%4.9%1.5%1.3%1.6%0.53%
Jan 202646.4%20.8%13.9%7.4%4.9%2.6%1.5%1.1%1.1%0.36%
Feb 202650.8%15.1%15.1%6.8%5.5%3.7%1.1%0.98%0.75%0.25%
Mar 202643.8%16%16%6.7%4.6%7%1.7%1.4%1.1%1.7%
Apr 202649.4%18%12%6.8%4.4%4.4%1.6%1.4%1.1%0.87%
May 202640%17.9%14.5%8.2%5.3%5.3%5.3%1.7%1.2%0.56%
Jun 202633.3%22.2%18.1%9%5.3%5.3%2.4%2.1%1.6%0.7%
Jul 202634.6%23%15.4%8.3%6.6%5.6%2.1%2.2%1.6%0.59%
Aug 202638.9%17.4%17.4%9.6%5.1%5.1%1.9%2.8%1.2%0.55%
Sep 202638%20.7%16.9%7.5%6%5%2.3%2.2%0.97%0.44%

How has the Foundry Chocolate and Patagonia Chocolates comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand artisan chocolatiers in September 2026?

2 changes

  1. In September 2026, Patagonia Chocolates lost share of searches among artisan chocolatiers in New Zealand, from 38.9% to 38%.

  2. In September 2026, Foundry Chocolate rose from 8th to 7th among artisan chocolatiers in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Foundry Chocolate’s and Patagonia Chocolates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Foundry Chocolate

1 branded search term

  • foundry chocolate

Patagonia Chocolates

2 branded search terms

  • patagonia chocolates
  • patagoniachocolates

How the Brand Demand Index is measured

Other head-to-heads among artisan chocolatiers

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