Brandwave

FlowShare vs Waybook:Which is more popular?

In September 2026, Waybook had more branded searches than FlowShare among process documentation platforms in New Zealand. Waybook had about 30 branded searches, while FlowShare had 10. Waybook made up 0.13% of all process documentation platform searches we track, and FlowShare accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about process documentation platforms, Waybook appeared in three of the five answers and FlowShare in one. Waybook was mentioned before FlowShare in three out of four answers.

Among process documentation platforms in New Zealand in September 2026

Who do people search for more?

Waybook, about 3 searches for every 1 for FlowShare

Waybook 30 searchesFlowShare 10 searches

Who does AI mention more?

Waybook, mentioned in 3 of 5 answers, FlowShare in 1

Waybook in 3 of 5FlowShare in 1 of 5

Who does AI recommend more?

Waybook, named ahead of FlowShare in 3 of 4 answers

Waybook first in 3FlowShare first in 1

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Top process documentation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Waybook was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. FlowShare was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Waybook was listed before FlowShare in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Process Street1st
  2. Trainual2nd
  3. SweetProcess3rd
  4. Confluence4th
  5. Notion5th
  6. Waybook6th
  7. FlowShare7th
  8. Guidde–
  9. Iorad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Process Street4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Confluence3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trainual3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waybook3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SweetProcess2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FlowShare1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Guidde0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iorad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about process documentation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is FlowShare or Waybook more popular in search?

This chart shows how often people search Google for FlowShare and Waybook by name. Each line represents a brand's share of searches for all nine process documentation platforms we track, month by month, from searches in New Zealand.

FlowShare and Waybook among process documentation platforms in New Zealand, by month

Share of searches by month for Waybook, FlowShare. The figures are in the table below the chart.

View monthly share of searches table
MonthNotionConfluenceGuiddeProcess StreetSweetProcessTrainualWaybookIoradFlowShare
Oct 202577.1%17.8%4%0.28%0.2%0.44%0.04%0.04%0.04%
Nov 202573.6%20.6%4.7%0.33%0.33%0.23%0.09%0.09%0.05%
Dec 202576.5%17.3%5.2%0.42%0.12%0.3%0.06%0.06%0.06%
Jan 202680.3%15%3.7%0.29%0.21%0.37%0.04%0.08%0.04%
Feb 202683.2%12.8%3.1%0.25%0.18%0.32%0.04%0.04%0.04%
Mar 202680.8%15%3.4%0.24%0.1%0.31%0.03%0.07%0.03%
Apr 202681%15.3%3.1%0.21%0.08%0.3%0.04%0.04%0.04%
May 202677.4%17.8%4%0.2%0.12%0.28%0.04%0.08%0.04%
Jun 202677.5%17.8%4%0.2%0.12%0.28%0.04%0.04%0.04%
Jul 202679.8%15.1%4.2%0.17%0.17%0.38%0.08%0.08%0.04%
Aug 202669.6%16.2%13.2%0.15%0.33%0.33%0.15%0.04%0.04%
Sep 202667.6%15.7%15.7%0.22%0.22%0.22%0.13%0.09%0.04%

How has the FlowShare and Waybook comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand process documentation platforms in September 2026?

2 changes

  1. In September 2026, FlowShare fell from 8th to 9th among process documentation platforms in New Zealand.

  2. Estimated monthly branded searches for Waybook in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FlowShare’s and Waybook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FlowShare

1 branded search term

  • flowshare

Waybook

1 branded search term

  • waybook

How the Brand Demand Index is measured

Other head-to-heads among process documentation platforms

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