FlippingBook vs Issuu:Which is more popular in New Zealand?
In October 2026, Issuu had more branded searches than FlippingBook among digital flipbook platforms in New Zealand. Issuu had about 480 branded searches, while FlippingBook had 20. Issuu made up 14% of all digital flipbook platform searches we track, and FlippingBook accounted for 0.58%. When we asked ChatGPT and Google AI Overviews about digital flipbook platforms, FlippingBook and Issuu each appeared in two of the five answers. FlippingBook was mentioned before Issuu in two out of three answers that named either.
Who do people search for more?
Issuu, about 24 searches for every 1 for FlippingBook
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
FlippingBook, named ahead of Issuu in 2 of 3 answers
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Top digital flipbook platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, FlippingBook was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Issuu was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. FlippingBook was listed before Issuu in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Flipsnack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Publuu3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Heyzine3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Issuu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FlippingBook2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Publitas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
FlipHTML51 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about digital flipbook platforms
5 answers
Asked ChatGPT
“Which digital flipbook platform should I use in New Zealand?”
Asked ChatGPT
“What are the best digital flipbook platforms in New Zealand?”
Asked ChatGPT
“What's the best digital flipbook platform in New Zealand for interactive publications?”
Searched Google, AI Overview
“best flipbook software”
Searched Google, AI Overview
“online catalogue software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is FlippingBook or Issuu more popular in search?
This chart shows how often people search Google for FlippingBook and Issuu by name. Each line represents a brand's share of searches for all seven digital flipbook platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Issuu, FlippingBook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Publuu | Issuu | Heyzine | FlipHTML5 | Flipsnack | FlippingBook | Publitas |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 47.2% | 27.8% | 8% | 6.6% | 8% | 0.94% | 1.4% |
| Dec 2025 | 51.5% | 20.1% | 8.8% | 10.8% | 7.2% | 1% | 0.52% |
| Jan 2026 | 52.8% | 24% | 6.9% | 8.5% | 5.7% | 1.6% | 0.41% |
| Feb 2026 | 48.3% | 23.2% | 10.1% | 10.1% | 6.8% | 0.48% | 0.97% |
| Mar 2026 | 48.9% | 27.1% | 6.4% | 9.8% | 6.4% | 0.75% | 0.75% |
| Apr 2026 | 52.8% | 24% | 6.9% | 8.5% | 5.7% | 1.2% | 0.81% |
| May 2026 | 52.2% | 19.3% | 8.4% | 12.9% | 5.6% | 0.4% | 1.2% |
| Jun 2026 | 52% | 23.6% | 8.4% | 8.4% | 5.6% | 1.6% | 0.4% |
| Jul 2026 | 53.2% | 20.7% | 9% | 9% | 4.8% | 2.7% | 0.53% |
| Aug 2026 | 45.7% | 21.9% | 11.9% | 11.9% | 6.4% | 1.4% | 0.91% |
| Sep 2026 | 61.1% | 14.9% | 9.9% | 8% | 4.2% | 0.76% | 1.1% |
| Oct 2026 | 69.8% | 14% | 6.1% | 4.9% | 4.1% | 0.58% | 0.58% |
How has branded search for FlippingBook and Issuu changed in New Zealand over the last 12 months?
3 findings
- Issuu was ahead of FlippingBook in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, FlippingBook’s share of searches among digital flipbook platforms in New Zealand moved from 0.94% to 0.58%, and its estimated monthly branded searches held steady at 20.
- Across the 12 months ending October 2026, Issuu’s share of searches among digital flipbook platforms in New Zealand moved from 27.8% to 14%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for New Zealand digital flipbook platforms in October 2026?
2 changes
In October 2026, Issuu lost share of searches among digital flipbook platforms in New Zealand, from 14.9% to 14%.
FlippingBook’s share of searches among digital flipbook platforms in New Zealand has lost ground for 3 months in a row, from 2.7% to 0.58% in October 2026.
How are FlippingBook’s and Issuu’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using FlippingBook’s and Issuu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FlippingBook
1 branded search term
- flippingbook
Issuu
1 branded search term
- issuu
Other head-to-heads among digital flipbook platforms
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