Brandwave

How popular isIssuu?

In October 2026, people searched for Issuu by name about 480 times in New Zealand, an 18.6% decrease from the previous year. These searches made up 14% of all New Zealand digital flipbook platform searches, placing Issuu second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about digital flipbook platforms, Issuu appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in October 2026

Issuu is the second most searched of 7 competitors and the fifth most recommended in the AI answers we collected.

  1. PubluuShare of searches 69.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. IssuuShare of searches 14%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. HeyzineShare of searches 6.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. FlipHTML5Share of searches 4.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. FlipsnackShare of searches 4.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+2 more

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Top digital flipbook platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Issuu was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Issuu is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Flipsnack1st
  2. Heyzine2nd
  3. Publuu3rd
  4. FlippingBook4th
  5. Issuu5th
  6. FlipHTML56th
  7. Publitas7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Flipsnack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Publuu3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Heyzine3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Issuu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FlippingBook2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Publitas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FlipHTML51 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about digital flipbook platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Issuu compared with other New Zealand digital flipbook platforms?

Issuu against digital flipbook platforms in New Zealand, by month

Share of searches by month for Publuu, Issuu, Heyzine, FlipHTML5, Flipsnack. The figures are in the table below the chart.

View monthly share of searches table
MonthPubluuIssuuHeyzineFlipHTML5FlipsnackFlippingBookPublitas
Nov 202547.2%27.8%8%6.6%8%0.94%1.4%
Dec 202551.5%20.1%8.8%10.8%7.2%1%0.52%
Jan 202652.8%24%6.9%8.5%5.7%1.6%0.41%
Feb 202648.3%23.2%10.1%10.1%6.8%0.48%0.97%
Mar 202648.9%27.1%6.4%9.8%6.4%0.75%0.75%
Apr 202652.8%24%6.9%8.5%5.7%1.2%0.81%
May 202652.2%19.3%8.4%12.9%5.6%0.4%1.2%
Jun 202652%23.6%8.4%8.4%5.6%1.6%0.4%
Jul 202653.2%20.7%9%9%4.8%2.7%0.53%
Aug 202645.7%21.9%11.9%11.9%6.4%1.4%0.91%
Sep 202661.1%14.9%9.9%8%4.2%0.76%1.1%
Oct 202669.8%14%6.1%4.9%4.1%0.58%0.58%

  1. 1.Publuu

    69.8%

    Held 1st. 2.4K estimated branded searches, +50% vs prior month. Share +8.7 points.

  2. 2.Issuu

    14%

    Held 2nd. 480 estimated branded searches, +23.1% vs prior month. Share -0.9 points.

  3. 3.Heyzine

    6.1%

    Held 3rd. 210 estimated branded searches, -19.2% vs prior month. Share -3.8 points.

  4. 4.FlipHTML5

    4.9%

    Held 4th. 170 estimated branded searches, -19% vs prior month. Share -3.1 points.

  5. 5.Flipsnack

    4.1%

    Held 5th. 140 estimated branded searches, +27.3% vs prior month. Share -0.1 points.

  6. 6.FlippingBook

    0.58%

    Moved from 7th to 6th. 20 estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Publitas

    0.58%

    Moved from 6th to 7th. 20 estimated branded searches, -33.3% vs prior month. Share -0.6 points.

Compare popularity between Issuu and its closest rivals

Every comparison with Issuu

6 comparisons

How has branded search demand for Issuu changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Issuu in New Zealand fell from 590 to 480.
  • Across the 12 months ending October 2026, Issuu’s share of searches among digital flipbook platforms in New Zealand decreased from 27.8% to 14%.

How did search popularity change for New Zealand digital flipbook platforms in October 2026?

6 changes

  1. In October 2026, Publuu gained share of searches among digital flipbook platforms in New Zealand, from 61.1% to 69.8%.

  2. In October 2026, Heyzine lost share of searches among digital flipbook platforms in New Zealand, from 9.9% to 6.1%.

  3. In October 2026, FlipHTML5 lost share of searches among digital flipbook platforms in New Zealand, from 8% to 4.9%.

  4. In October 2026, Issuu lost share of searches among digital flipbook platforms in New Zealand, from 14.9% to 14%.

  5. In October 2026, Publitas lost share of searches among digital flipbook platforms in New Zealand, from 1.1% to 0.58%.

  6. FlippingBook’s share of searches among digital flipbook platforms in New Zealand has lost ground for 3 months in a row, from 2.7% to 0.58% in October 2026.

How are Issuu’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Issuu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • issuu

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How the Brand Demand Index is measured

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