Digital flipbook platforms in New Zealand:Which are most popular?

Name: Digital flipbook platforms in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Publuu was the most searched digital flipbook platform in New Zealand, accounting for 69.8% of all searches among the seven platforms tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Flipsnack was mentioned most often, in four of the five answers. Flipsnack was recommended most often, coming first in three out of four responses that gave a list.

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Top digital flipbook platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Flipsnack was mentioned most often, in four of the five answers. Flipsnack was recommended most often, coming first in three out of four answers that gave a list. Heyzine was second, and Publuu was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Flipsnack	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Publuu	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Heyzine	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Issuu	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
FlippingBook	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Publitas	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
FlipHTML5	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5

Flipsnack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Publuu3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Heyzine3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Issuu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FlippingBook2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Publitas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
FlipHTML51 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about digital flipbook platforms

5 answers

Asked ChatGPT
“Which digital flipbook platform should I use in New Zealand?”
1. 1Heyzine
2. 2Flipsnack
3. 3Publuu
4. 4Issuu
Asked ChatGPT
“What are the best digital flipbook platforms in New Zealand?”
1. 1Flipsnack
2. 2Heyzine
3. 3Publuu
4. 4FlippingBook
5. 5Issuu
6. 6Publitas
Asked ChatGPT
“What's the best digital flipbook platform in New Zealand for interactive publications?”
1. 1Flipsnack
2. 2Heyzine
3. 3Publuu
Searched Google, AI Overview
“best flipbook software”
Searched Google, AI Overview
“online catalogue software”
1. 1Publitas

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which digital flipbook platforms do people search for most?

This chart shows how often people search Google for each digital flipbook platform by name. Each line represents a brand's share of searches for all seven digital flipbook platforms we track, month by month, from searches in New Zealand.

Share of searches among digital flipbook platforms in New Zealand, by month

Month	Publuu	Issuu	Heyzine	FlipHTML5	Flipsnack	FlippingBook	Publitas
Nov 2025	47.2%	27.8%	8%	6.6%	8%	0.94%	1.4%
Dec 2025	51.5%	20.1%	8.8%	10.8%	7.2%	1%	0.52%
Jan 2026	52.8%	24%	6.9%	8.5%	5.7%	1.6%	0.41%
Feb 2026	48.3%	23.2%	10.1%	10.1%	6.8%	0.48%	0.97%
Mar 2026	48.9%	27.1%	6.4%	9.8%	6.4%	0.75%	0.75%
Apr 2026	52.8%	24%	6.9%	8.5%	5.7%	1.2%	0.81%
May 2026	52.2%	19.3%	8.4%	12.9%	5.6%	0.4%	1.2%
Jun 2026	52%	23.6%	8.4%	8.4%	5.6%	1.6%	0.4%
Jul 2026	53.2%	20.7%	9%	9%	4.8%	2.7%	0.53%
Aug 2026	45.7%	21.9%	11.9%	11.9%	6.4%	1.4%	0.91%
Sep 2026	61.1%	14.9%	9.9%	8%	4.2%	0.76%	1.1%
Oct 2026	69.8%	14%	6.1%	4.9%	4.1%	0.58%	0.58%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Publuu	69.8%	2.4K	+50%	+8.7 points
2, held 2nd	Issuu	14%	480	+23.1%	-0.9 points
3, held 3rd	Heyzine	6.1%	210	-19.2%	-3.8 points
4, held 4th	FlipHTML5	4.9%	170	-19%	-3.1 points
5, held 5th	Flipsnack	4.1%	140	+27.3%	-0.1 points
6, moved from 7th to 6th	FlippingBook	0.58%	20	0%	-0.2 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Publitas	0.58%	20	-33.3%	-0.6 pointsmoved from 6th to 7th

1.Publuu
69.8%
Held 1st. 2.4K estimated branded searches, +50% vs prior month. Share +8.7 points.
2.Issuu
14%
Held 2nd. 480 estimated branded searches, +23.1% vs prior month. Share -0.9 points.
3.Heyzine
6.1%
Held 3rd. 210 estimated branded searches, -19.2% vs prior month. Share -3.8 points.
4.FlipHTML5
4.9%
Held 4th. 170 estimated branded searches, -19% vs prior month. Share -3.1 points.
5.Flipsnack
4.1%
Held 5th. 140 estimated branded searches, +27.3% vs prior month. Share -0.1 points.
6.FlippingBook
0.58%
Moved from 7th to 6th. 20 estimated branded searches, 0% vs prior month. Share -0.2 points.
7.Publitas
0.58%
Moved from 6th to 7th. 20 estimated branded searches, -33.3% vs prior month. Share -0.6 points.

Which brand is most popular in search among digital flipbook platforms in New Zealand?

7 brands

In October 2026, Publuu was the most searched among digital flipbook platforms in New Zealand, with an estimated 2.4K branded searches, 69.8% of all searches for the seven tracked by the Brandwave Brand Demand Index. Issuu is in 2nd place, 55.8 percentage points behind at 14%.

New Zealand digital flipbook platforms, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Publuu	47.2% → 69.8%	69.8%Oct 2026	45.7%Aug 2026	1st
Issuu	27.8% → 14%	27.8%Nov 2025	14%Oct 2026	2nd
Heyzine	8% → 6.1%	11.9%Aug 2026	6.1%Oct 2026	4th → 3rd
FlipHTML5	6.6% → 4.9%	12.9%May 2026	4.9%Oct 2026	5th → 4th
Flipsnack	8% → 4.1%	8%Nov 2025	4.1%Oct 2026	3rd → 5th
FlippingBook	0.94% → 0.58%	2.7%Jul 2026	0.4%May 2026	7th → 6th
Publitas	1.4% → 0.58%	1.4%Nov 2025	0.4%Jun 2026	6th → 7th

Each finding as a sentence

Across the 12 months ending October 2026, Publuu’s share of searches among digital flipbook platforms in New Zealand increased from 47.2% to 69.8%.
Across the 12 months ending October 2026, Issuu’s share of searches among digital flipbook platforms in New Zealand decreased from 27.8% to 14%.
Across the 12 months ending October 2026, Heyzine’s share of searches among digital flipbook platforms in New Zealand decreased from 8% to 6.1%.
Across the 12 months ending October 2026, FlipHTML5’s share of searches among digital flipbook platforms in New Zealand decreased from 6.6% to 4.9%.
Across the 12 months ending October 2026, Flipsnack’s share of searches among digital flipbook platforms in New Zealand decreased from 8% to 4.1%.
Across the 12 months ending October 2026, Publitas’ share of searches among digital flipbook platforms in New Zealand decreased from 1.4% to 0.58%.
Across the 12 months ending October 2026, Publuu’s share of searches among digital flipbook platforms in New Zealand peaked at 69.8% in October 2026 and was lowest at 45.7% in August 2026.
Across the 12 months ending October 2026, Heyzine’s share of searches among digital flipbook platforms in New Zealand peaked at 11.9% in August 2026 and was lowest at 6.1% in October 2026.
Across the 12 months ending October 2026, FlipHTML5’s share of searches among digital flipbook platforms in New Zealand peaked at 12.9% in May 2026 and was lowest at 4.9% in October 2026.
Across the 12 months ending October 2026, FlippingBook’s share of searches among digital flipbook platforms in New Zealand peaked at 2.7% in July 2026 and was lowest at 0.4% in May 2026.
Across the 12 months ending October 2026, Publitas’ share of searches among digital flipbook platforms in New Zealand peaked at 1.4% in November 2025 and was lowest at 0.4% in June 2026.
Across the 12 months ending October 2026, Heyzine rose from 4th to 3rd among digital flipbook platforms in New Zealand.
Across the 12 months ending October 2026, FlipHTML5 rose from 5th to 4th among digital flipbook platforms in New Zealand.
Across the 12 months ending October 2026, Flipsnack fell from 3rd to 5th among digital flipbook platforms in New Zealand.
Across the 12 months ending October 2026, FlippingBook rose from 7th to 6th among digital flipbook platforms in New Zealand.
Across the 12 months ending October 2026, Publitas fell from 6th to 7th among digital flipbook platforms in New Zealand.

How did search popularity change for New Zealand digital flipbook platforms in October 2026?

7 changes

In October 2026, Publuu gained share of searches among digital flipbook platforms in New Zealand, from 61.1% to 69.8%.
In October 2026, Heyzine lost share of searches among digital flipbook platforms in New Zealand, from 9.9% to 6.1%.
In October 2026, FlipHTML5 lost share of searches among digital flipbook platforms in New Zealand, from 8% to 4.9%.
In October 2026, Issuu lost share of searches among digital flipbook platforms in New Zealand, from 14.9% to 14%.
In October 2026, Publitas lost share of searches among digital flipbook platforms in New Zealand, from 1.1% to 0.58%.
FlippingBook’s share of searches among digital flipbook platforms in New Zealand has lost ground for 3 months in a row, from 2.7% to 0.58% in October 2026.
Estimated monthly branded searches for Flipsnack in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in October 2026.

How are branded searches counted for digital flipbook platforms?

7 search terms

Each brand's share of searches among digital flipbook platforms comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.