Issuu vs Publuu:Which is more popular in New Zealand?
In October 2026, Publuu had more branded searches than Issuu among digital flipbook platforms in New Zealand. Publuu had about 2,400 branded searches, while Issuu had 480. Publuu made up 69.8% of all digital flipbook platform searches we track, and Issuu accounted for 14%. When we asked ChatGPT and Google AI Overviews about digital flipbook platforms, Publuu appeared in three of the five answers and Issuu in two. Publuu was mentioned before Issuu in every answer that named either.
Who do people search for more?
Publuu, about 5 searches for every 1 for Issuu
Who does AI mention more?
Publuu, mentioned in 3 of 5 answers, Issuu in 2
Who does AI recommend more?
Publuu, named ahead of Issuu in 3 of 3 answers
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Top digital flipbook platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Publuu was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Issuu was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Publuu was listed before Issuu in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Flipsnack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Publuu3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Heyzine3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Issuu2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
FlippingBook2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Publitas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
FlipHTML51 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about digital flipbook platforms
5 answers
Asked ChatGPT
“Which digital flipbook platform should I use in New Zealand?”
Asked ChatGPT
“What are the best digital flipbook platforms in New Zealand?”
Asked ChatGPT
“What's the best digital flipbook platform in New Zealand for interactive publications?”
Searched Google, AI Overview
“best flipbook software”
Searched Google, AI Overview
“online catalogue software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Issuu or Publuu more popular in search?
This chart shows how often people search Google for Issuu and Publuu by name. Each line represents a brand's share of searches for all seven digital flipbook platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Publuu, Issuu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Publuu | Issuu | Heyzine | FlipHTML5 | Flipsnack | FlippingBook | Publitas |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 47.2% | 27.8% | 8% | 6.6% | 8% | 0.94% | 1.4% |
| Dec 2025 | 51.5% | 20.1% | 8.8% | 10.8% | 7.2% | 1% | 0.52% |
| Jan 2026 | 52.8% | 24% | 6.9% | 8.5% | 5.7% | 1.6% | 0.41% |
| Feb 2026 | 48.3% | 23.2% | 10.1% | 10.1% | 6.8% | 0.48% | 0.97% |
| Mar 2026 | 48.9% | 27.1% | 6.4% | 9.8% | 6.4% | 0.75% | 0.75% |
| Apr 2026 | 52.8% | 24% | 6.9% | 8.5% | 5.7% | 1.2% | 0.81% |
| May 2026 | 52.2% | 19.3% | 8.4% | 12.9% | 5.6% | 0.4% | 1.2% |
| Jun 2026 | 52% | 23.6% | 8.4% | 8.4% | 5.6% | 1.6% | 0.4% |
| Jul 2026 | 53.2% | 20.7% | 9% | 9% | 4.8% | 2.7% | 0.53% |
| Aug 2026 | 45.7% | 21.9% | 11.9% | 11.9% | 6.4% | 1.4% | 0.91% |
| Sep 2026 | 61.1% | 14.9% | 9.9% | 8% | 4.2% | 0.76% | 1.1% |
| Oct 2026 | 69.8% | 14% | 6.1% | 4.9% | 4.1% | 0.58% | 0.58% |
How has branded search for Issuu and Publuu changed in New Zealand over the last 12 months?
3 findings
- Publuu was ahead of Issuu in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Issuu’s share of searches among digital flipbook platforms in New Zealand moved from 27.8% to 14%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 12 months ending October 2026, Publuu’s share of searches among digital flipbook platforms in New Zealand moved from 47.2% to 69.8%, and its estimated monthly branded searches moved from 1K to 2.4K.
How did search popularity change for New Zealand digital flipbook platforms in October 2026?
2 changes
In October 2026, Publuu gained share of searches among digital flipbook platforms in New Zealand, from 61.1% to 69.8%.
In October 2026, Issuu lost share of searches among digital flipbook platforms in New Zealand, from 14.9% to 14%.
How are Issuu’s and Publuu’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Issuu’s and Publuu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among digital flipbook platforms
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