Flexfit vs Patagonia:Which is more popular?
In September 2026, Patagonia had more branded searches than Flexfit among cap brands in New Zealand. Patagonia had about 530 branded searches, while Flexfit had 260. Patagonia made up 9.7% of all cap brand searches we track, and Flexfit accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about cap brands, Patagonia appeared in three of the five answers and Flexfit in none.
Who do people search for more?
Patagonia, about 2 searches for every 1 for Flexfit
Who does AI mention more?
Patagonia, mentioned in 3 of 5 answers, Flexfit in 0
Who does AI recommend more?
Patagonia, the only one of the two named
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Top cap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Patagonia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Flexfit did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
New Era5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
AS Colour3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Patagonia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mitchell & Ness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Flexfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cap brands
5 answers
Asked ChatGPT
“Which cap brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cap brands in New Zealand?”
Asked ChatGPT
“What's the best cap brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“best cap brand”
Searched Google, AI Overview
“men's cap brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Flexfit or Patagonia more popular in search?
This chart shows how often people search Google for Flexfit and Patagonia by name. Each line represents a brand's share of searches for all five cap brands we track, month by month, from searches in New Zealand.
Share of searches by month for Patagonia, Flexfit. The figures are in the table below the chart.
View monthly share of searches table
| Month | New Era | AS Colour | Mitchell & Ness | Patagonia | Flexfit |
|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 11.2% | 17.5% | 10.1% | 5.4% |
| Nov 2025 | 50.6% | 14.6% | 19.9% | 10.8% | 4.1% |
| Dec 2025 | 53.3% | 12.5% | 17% | 12.5% | 4.6% |
| Jan 2026 | 52.9% | 12.9% | 16.6% | 12.9% | 4.6% |
| Feb 2026 | 56.6% | 13% | 14.7% | 11.8% | 3.9% |
| Mar 2026 | 59.6% | 10.1% | 13.9% | 12.4% | 4.1% |
| Apr 2026 | 58.8% | 11% | 15.2% | 11% | 4% |
| May 2026 | 58.9% | 11% | 18.6% | 7.4% | 4% |
| Jun 2026 | 60.2% | 12.1% | 16.6% | 7.2% | 4% |
| Jul 2026 | 62.9% | 10.6% | 14.7% | 8.6% | 3.3% |
| Aug 2026 | 60.8% | 11.1% | 15.3% | 8.2% | 4.5% |
| Sep 2026 | 58.2% | 14.2% | 13.1% | 9.7% | 4.7% |
How has the Flexfit and Patagonia comparison changed over the last 12 months?
3 findings
- Patagonia was ahead of Flexfit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Flexfit’s share of searches among cap brands in New Zealand moved from 5.4% to 4.7%, and its estimated monthly branded searches moved from 310 to 260.
- Across the 12 months ending September 2026, Patagonia’s share of searches among cap brands in New Zealand moved from 10.1% to 9.7%, and its estimated monthly branded searches moved from 580 to 530.
How did search popularity change for New Zealand cap brands in September 2026?
2 changes
In September 2026, Patagonia gained share of searches among cap brands in New Zealand, from 8.2% to 9.7%.
Estimated monthly branded searches for Flexfit in New Zealand fell 16.1% over 12 measured months, from 310 to 260 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Flexfit’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cap brands
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