Fix & Fogg vs Marmite:Which is more popular by branded search in New Zealand?
In August 2026, Fix & Fogg had more branded searches than Marmite among spread brands in New Zealand. Fix & Fogg was estimated to have 6.1K branded searches compared to Marmite’s 5.3K, and held an 18.6% Share of Search versus Marmite’s 16.1%.
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Which is more popular in search, Fix & Fogg or Marmite?
Compare the Marmite, peanut butter and sweet spread brands New Zealanders put on toast. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fix & Fogg, Marmite. The figures are in the table below the chart.
View monthly share of search table
| Month | Nutella | Pic's | Fix & Fogg | Marmite | Ceres Organics | Vegemite |
|---|---|---|---|---|---|---|
| Oct 2025 | 21.2% | 26.3% | 13.4% | 14.5% | 14.8% | 9.9% |
| Nov 2025 | 20.3% | 26.4% | 11.4% | 17.1% | 14.8% | 10% |
| Dec 2025 | 17.8% | 34.1% | 10.3% | 15% | 12.6% | 10.2% |
| Jan 2026 | 16.2% | 37.5% | 9% | 13.5% | 14.2% | 9.6% |
| Feb 2026 | 19.4% | 31.5% | 8.9% | 16.5% | 14% | 9.7% |
| Mar 2026 | 17.7% | 30% | 11% | 15.6% | 15.7% | 10% |
| Apr 2026 | 22.5% | 25% | 10.5% | 14.7% | 17.9% | 9.4% |
| May 2026 | 22.6% | 20.8% | 12.2% | 17% | 17.9% | 9.4% |
| Jun 2026 | 20.8% | 15.6% | 8.9% | 11.6% | 13.7% | 29.4% |
| Jul 2026 | 24.6% | 22.4% | 10.5% | 17% | 16.1% | 9.4% |
| Aug 2026 | 21.8% | 20.7% | 18.6% | 16.1% | 14.5% | 8.2% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fix & Fogg and Marmite comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Fix & Fogg took it in August 2026.
- Across the 11 months ending August 2026, Fix & Fogg’s estimated Share of Search among spread brands in New Zealand moved from 13.4% to 18.6%, and its estimated monthly branded searches moved from 3.6K to 6.1K.
- Across the 11 months ending August 2026, Marmite’s estimated Share of Search among spread brands in New Zealand moved from 14.5% to 16.1%, and its estimated monthly branded searches moved from 3.9K to 5.3K.
How did search popularity change for New Zealand spread brands in August 2026?
2 changes
In August 2026, Fix & Fogg overtook Ceres Organics to rank 3rd among spread brands in New Zealand, at 18.6%.
In August 2026, Marmite lost estimated Share of Search among spread brands in New Zealand, from 17% to 16.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Fix & Fogg’s and Marmite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fix & Fogg
14 branded search terms
- everything butter fix and fogg
- fix & fogg
- fix & fogg everything butter
- fix & fogg near me
- fix & fogg nz
- fix & fogg peanut butter
- fix and fogg
- fix and fogg everything butter
- fix and fogg peanut butter
- fix and fogg protein peanut butter
- fix fogg
- fix fogg peanut butter
- fixandfogg co nz
- peanut butter fix and fogg
Marmite
12 branded search terms
- b12 in marmite
- marmite
- marmite 500g
- marmite au
- marmite co nz
- marmite near me
- marmite nz
- marmite online
- marmite peanut butter
- marmite sanitarium
- marmite spread
- our mate marmite
Put your own brand in this comparison
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