Brandwave

How popular isFix & Fogg in search?

In August 2026, there were an estimated 6.1K branded searches for Fix & Fogg in New Zealand which is up 71.9% over the last 11 months. Fix & Fogg holds 18.6% estimated Share of Search among New Zealand spread brands and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Nutella21.8%
  2. Pic's20.7%
  3. Fix & Fogg18.6%
  4. Marmite16.1%
  5. Ceres Organics14.5%
  6. Vegemite8.2%
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Which spread brands compete with Fix & Fogg?

Fix & Fogg against spread brands in New Zealand, by month

Share of Search by month for Nutella, Pic's, Fix & Fogg, Marmite, Ceres Organics, Vegemite. The figures are in the table below the chart.

View monthly share of search table
MonthNutellaPic'sFix & FoggMarmiteCeres OrganicsVegemite
Oct 202521.2%26.3%13.4%14.5%14.8%9.9%
Nov 202520.3%26.4%11.4%17.1%14.8%10%
Dec 202517.8%34.1%10.3%15%12.6%10.2%
Jan 202616.2%37.5%9%13.5%14.2%9.6%
Feb 202619.4%31.5%8.9%16.5%14%9.7%
Mar 202617.7%30%11%15.6%15.7%10%
Apr 202622.5%25%10.5%14.7%17.9%9.4%
May 202622.6%20.8%12.2%17%17.9%9.4%
Jun 202620.8%15.6%8.9%11.6%13.7%29.4%
Jul 202624.6%22.4%10.5%17%16.1%9.4%
Aug 202621.8%20.7%18.6%16.1%14.5%8.2%
Sep 2026——————

  1. 1.Nutella

    21.8%

    held 1st · 7.2K estimated branded searches · +0.98% vs prior month · -2.7 points

  2. 2.Pic's

    20.7%

    held 2nd · 6.8K estimated branded searches · +5.1% vs prior month · -1.7 points

  3. 3.Fix & Fogg

    18.6%

    moved from 5th to 3rd · 6.1K estimated branded searches · +101.3% vs prior month · +8.1 points

  4. 4.Marmite

    16.1%

    moved from 3rd to 4th · 5.3K estimated branded searches · +7.1% vs prior month · -1 points

  5. 5.Ceres Organics

    14.5%

    moved from 4th to 5th · 4.8K estimated branded searches · +2.4% vs prior month · -1.6 points

  6. 6.Vegemite

    8.2%

    held 6th · 2.7K estimated branded searches · -0.73% vs prior month · -1.2 points

Compare search popularity between Fix & Fogg and its closest rivals

How has branded search demand for Fix & Fogg changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fix & Fogg in New Zealand rose from 3.6K to 6.1K.
  • Across the 11 months ending August 2026, Fix & Fogg’s estimated Share of Search among spread brands in New Zealand increased from 13.4% to 18.6%.
  • Across the 11 months ending August 2026, Fix & Fogg’s estimated Share of Search among spread brands in New Zealand peaked at 18.6% in August 2026 and was lowest at 8.9% in February 2026.
  • Across the 11 months ending August 2026, Fix & Fogg rose from 5th to 3rd among spread brands in New Zealand.

How did search popularity change for New Zealand spread brands in August 2026?

  1. In August 2026, Fix & Fogg overtook Ceres Organics to rank 3rd among spread brands in New Zealand, at 18.6%.

  2. In August 2026, Nutella lost estimated Share of Search among spread brands in New Zealand, from 24.6% to 21.8%.

  3. In August 2026, Pic's lost estimated Share of Search among spread brands in New Zealand, from 22.4% to 20.7%.

  4. In August 2026, Ceres Organics lost estimated Share of Search among spread brands in New Zealand, from 16.1% to 14.5%.

  5. In August 2026, Vegemite lost estimated Share of Search among spread brands in New Zealand, from 9.4% to 8.2%.

  6. In August 2026, Marmite lost estimated Share of Search among spread brands in New Zealand, from 17% to 16.1%.

How is Fix & Fogg measured?

Brandwave collects information about searches that people make online using Fix & Fogg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • everything butter fix and fogg
  • fix & fogg
  • fix & fogg everything butter
  • fix & fogg near me
  • fix & fogg nz
  • fix & fogg peanut butter
  • fix and fogg
  • fix and fogg everything butter
  • fix and fogg peanut butter
  • fix and fogg protein peanut butter
  • fix fogg
  • fix fogg peanut butter
  • fixandfogg co nz
  • peanut butter fix and fogg

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How the Brand Demand Index is measured

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