Fivetran vs Matillion:Which is more popular?
In September 2026, Fivetran had more branded searches than Matillion among data integration and ETL tools in New Zealand. Fivetran had about 350 branded searches, while Matillion had 30. Fivetran made up 25.7% of all data integration and ETL tool searches we track, and Matillion accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about data integration and ETL tools, both Fivetran and Matillion appeared in all five answers. Fivetran was mentioned before Matillion in every answer.
Who do people search for more?
Fivetran, about 12 searches for every 1 for Matillion
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Fivetran, named ahead of Matillion in every answer
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Top data integration and ETL tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Fivetran and Matillion showed up in all five answers. Fivetran was listed before Matillion in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fivetran5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Matillion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Airbyte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Azure Data Factory3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Talend1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stitch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data integration and ETL tools
5 answers
Asked ChatGPT
“Which ETL data integration tool should I use in New Zealand?”
Asked ChatGPT
“What are the best ETL data integration tools in New Zealand?”
Asked ChatGPT
“What's the best ETL data integration tool in New Zealand for a data team?”
Searched Google, AI Overview
“best etl tool”
Searched Google, AI Overview
“data pipeline tools”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fivetran or Matillion more popular in search?
This chart shows how often people search Google for Fivetran and Matillion by name. Each line represents a brand's share of searches for all six data integration and ETL tools we track, month by month, from searches in New Zealand.
Share of searches by month for Fivetran, Matillion. The figures are in the table below the chart.
View monthly share of searches table
| Month | Azure Data Factory | Fivetran | Airbyte | Talend | Matillion | Stitch |
|---|---|---|---|---|---|---|
| Oct 2025 | 54% | 29.4% | 8.6% | 4.3% | 1.8% | 1.8% |
| Nov 2025 | 56.7% | 26.8% | 7.1% | 4.7% | 2.4% | 2.4% |
| Dec 2025 | 63.7% | 20.4% | 8% | 5.3% | 1.8% | 0.88% |
| Jan 2026 | 63.2% | 19.3% | 9.6% | 4.4% | 2.6% | 0.88% |
| Feb 2026 | 54.5% | 26.5% | 7.6% | 5.3% | 3% | 3% |
| Mar 2026 | 58.3% | 27.2% | 7.3% | 4% | 1.3% | 2% |
| Apr 2026 | 56.7% | 26.8% | 9.4% | 3.9% | 1.6% | 1.6% |
| May 2026 | 55.8% | 27.1% | 9.3% | 3.9% | 2.3% | 1.6% |
| Jun 2026 | 55.4% | 31.5% | 6.9% | 1.5% | 2.3% | 2.3% |
| Jul 2026 | 58.1% | 27.4% | 8.1% | 1.6% | 2.4% | 2.4% |
| Aug 2026 | 56.7% | 27.6% | 7.9% | 3.9% | 2.4% | 1.6% |
| Sep 2026 | 64.7% | 25.7% | 3.7% | 2.9% | 2.2% | 0.74% |
How has the Fivetran and Matillion comparison changed over the last 12 months?
3 findings
- Fivetran was ahead of Matillion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fivetran’s share of searches among data integration and ETL tools in New Zealand moved from 29.4% to 25.7%, and its estimated monthly branded searches moved from 480 to 350.
- Across the 12 months ending September 2026, Matillion’s share of searches among data integration and ETL tools in New Zealand moved from 1.8% to 2.2%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand data integration and ETL tools in September 2026?
1 change
In September 2026, Fivetran lost share of searches among data integration and ETL tools in New Zealand, from 27.6% to 25.7%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Fivetran’s and Matillion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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