Brandwave

How popular isTalend?

In September 2026, people searched for Talend by name about 40 times in New Zealand, a 42.9% decrease from the previous year. These searches made up 2.9% of all New Zealand data integration and ETL tool searches, placing Talend fourth out of six tools. When we asked both ChatGPT and Google AI Overviews about data integration and ETL tools, Talend appeared in one of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Talend is the fourth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Azure Data FactoryShare of searches 64.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. FivetranShare of searches 25.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. AirbyteShare of searches 3.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. TalendShare of searches 2.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. MatillionShare of searches 2.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+1 more

Talend website (opens in a new tab)

Follow Talend and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top data integration and ETL tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Talend was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Talend is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fivetran1st
  2. Matillion2nd
  3. Azure Data Factory3rd
  4. Airbyte4th
  5. Talend5th
  6. Stitch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fivetran5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Matillion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Airbyte4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Azure Data Factory3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talend1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stitch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about data integration and ETL tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which data integration and ETL tools compete with Talend?

Talend against data integration and ETL tools in New Zealand, by month

Share of searches by month for Azure Data Factory, Fivetran, Airbyte, Talend, Matillion. The figures are in the table below the chart.

View monthly share of searches table
MonthAzure Data FactoryFivetranAirbyteTalendMatillionStitch
Oct 202554%29.4%8.6%4.3%1.8%1.8%
Nov 202556.7%26.8%7.1%4.7%2.4%2.4%
Dec 202563.7%20.4%8%5.3%1.8%0.88%
Jan 202663.2%19.3%9.6%4.4%2.6%0.88%
Feb 202654.5%26.5%7.6%5.3%3%3%
Mar 202658.3%27.2%7.3%4%1.3%2%
Apr 202656.7%26.8%9.4%3.9%1.6%1.6%
May 202655.8%27.1%9.3%3.9%2.3%1.6%
Jun 202655.4%31.5%6.9%1.5%2.3%2.3%
Jul 202658.1%27.4%8.1%1.6%2.4%2.4%
Aug 202656.7%27.6%7.9%3.9%2.4%1.6%
Sep 202664.7%25.7%3.7%2.9%2.2%0.74%

  1. 1.Azure Data Factory

    64.7%

    Held 1st. 880 estimated branded searches, +22.2% vs prior month. Share +8 points.

  2. 2.Fivetran

    25.7%

    Held 2nd. 350 estimated branded searches, 0% vs prior month. Share -1.8 points.

  3. 3.Airbyte

    3.7%

    Held 3rd. 50 estimated branded searches, -50% vs prior month. Share -4.2 points.

  4. 4.Talend

    2.9%

    Held 4th. 40 estimated branded searches, -20% vs prior month. Share -1 points.

  5. 5.Matillion

    2.2%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Stitch

    0.74%

    Held 6th. 10 estimated branded searches, -50% vs prior month. Share -0.8 points.

Compare popularity between Talend and its closest rivals

Every comparison with Talend

3 comparisons

How has branded search demand for Talend changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Talend in New Zealand fell from 70 to 40.
  • Across the 12 months ending September 2026, Talend’s share of searches among data integration and ETL tools in New Zealand decreased from 4.3% to 2.9%.
  • Across the 12 months ending September 2026, Talend’s share of searches among data integration and ETL tools in New Zealand peaked at 5.3% in December 2025 and was lowest at 1.5% in June 2026.

How did search popularity change for New Zealand data integration and ETL tools in September 2026?

5 changes

  1. In September 2026, Azure Data Factory gained share of searches among data integration and ETL tools in New Zealand, from 56.7% to 64.7%.

  2. In September 2026, Airbyte lost share of searches among data integration and ETL tools in New Zealand, from 7.9% to 3.7%.

  3. In September 2026, Fivetran lost share of searches among data integration and ETL tools in New Zealand, from 27.6% to 25.7%.

  4. In September 2026, Talend lost share of searches among data integration and ETL tools in New Zealand, from 3.9% to 2.9%.

  5. In September 2026, Stitch lost share of searches among data integration and ETL tools in New Zealand, from 1.6% to 0.74%.

How are Talend’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Talend’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • talend
  • talend data integration
  • talend etl

Do you work for Talend? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Talend your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free