Fireco vs Quell:Which is more popular?
In September 2026, Fireco had more branded searches than Quell among fire extinguisher brands in New Zealand. Fireco had about 90 branded searches, while Quell had 10. Fireco made up 7.3% of all fire extinguisher brand searches we track, and Quell accounted for 0.81%. When we asked ChatGPT and Google AI Overviews about fire extinguisher brands, neither Fireco nor Quell appeared in any of the five answers.
Who do people search for more?
Fireco, about 9 searches for every 1 for Quell
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top fire extinguisher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Fireco nor Quell showed up in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about fire extinguisher brands
5 answers
Asked ChatGPT
“Which fire extinguisher brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fire extinguisher brands in New Zealand?”
Asked ChatGPT
“What's the best fire extinguisher brand in New Zealand for home and workplace safety?”
Searched Google, AI Overview
“fire extinguishers nz”
Searched Google, AI Overview
“home fire extinguisher”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fireco or Quell more popular in search?
This chart shows how often people search Google for Fireco and Quell by name. Each line represents a brand's share of searches for all four fire extinguisher brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fireco, Quell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wormald | Chubb | Fireco | Quell |
|---|---|---|---|---|
| Oct 2025 | 44.4% | 39.8% | 13% | 2.8% |
| Nov 2025 | 44.4% | 38.9% | 13% | 3.7% |
| Dec 2025 | 40.5% | 44.3% | 11.4% | 3.8% |
| Jan 2026 | 49.5% | 37.1% | 9.3% | 4.1% |
| Feb 2026 | 41.4% | 49.1% | 7.8% | 1.7% |
| Mar 2026 | 47.2% | 44% | 7.2% | 1.6% |
| Apr 2026 | 54.1% | 33% | 10.1% | 2.8% |
| May 2026 | 52.2% | 37.2% | 9.7% | 0.88% |
| Jun 2026 | 56.7% | 33.9% | 8.7% | 0.79% |
| Jul 2026 | 61% | 29.7% | 7.6% | 1.7% |
| Aug 2026 | 58.5% | 28.5% | 11.4% | 1.6% |
| Sep 2026 | 58.1% | 33.9% | 7.3% | 0.81% |
How has the Fireco and Quell comparison changed over the last 12 months?
3 findings
- Fireco was ahead of Quell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fireco’s share of searches among fire extinguisher brands in New Zealand moved from 13% to 7.3%, and its estimated monthly branded searches moved from 140 to 90.
- Across the 12 months ending September 2026, Quell’s share of searches among fire extinguisher brands in New Zealand moved from 2.8% to 0.81%, and its estimated monthly branded searches moved from 30 to 10.
How did search popularity change for New Zealand fire extinguisher brands in September 2026?
2 changes
In September 2026, Fireco lost share of searches among fire extinguisher brands in New Zealand, from 11.4% to 7.3%.
In September 2026, Quell lost share of searches among fire extinguisher brands in New Zealand, from 1.6% to 0.81%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Fireco’s and Quell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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