Firebase vs Stytch:Which is more popular?
In September 2026, Firebase had more branded searches than Stytch among authentication platforms in New Zealand. Firebase had about 40 branded searches, while Stytch had 20. Firebase made up 1.2% of all authentication platform searches we track, and Stytch accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about authentication platforms, neither Firebase nor Stytch appeared in any of the five answers.
Who do people search for more?
Firebase, about 2 searches for every 1 for Stytch
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top authentication platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Firebase nor Stytch showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Microsoft Entra ID3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Auth03 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazon Cognito3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Okta1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clerk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WorkOS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Microsoft Entra External ID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Firebase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stytch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Frontegg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about authentication platforms
5 answers
Asked ChatGPT
“Which authentication platform should I use in New Zealand?”
Asked ChatGPT
“What are the best authentication platforms in New Zealand?”
Asked ChatGPT
“What's the best authentication platform in New Zealand for login for apps?”
Searched Google, AI Overview
“authentication platform”
Searched Google, AI Overview
“identity platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Firebase or Stytch more popular in search?
This chart shows how often people search Google for Firebase and Stytch by name. Each line represents a brand's share of searches for all ten authentication platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Firebase, Stytch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Okta | Microsoft Entra ID | Auth0 | WorkOS | Amazon Cognito | Microsoft Entra External ID | Clerk | Firebase | Stytch | Frontegg |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.8% | 16% | 15.3% | 4.7% | 3.7% | 2.2% | 1.5% | 1.2% | 0.25% | 0.25% |
| Nov 2025 | 54.6% | 14.4% | 16.6% | 4.3% | 3% | 1.6% | 2.4% | 1.9% | 0.82% | 0.27% |
| Dec 2025 | 55.2% | 12.1% | 16.9% | 5.5% | 2.8% | 2.1% | 3.1% | 1.4% | 0.69% | 0.34% |
| Jan 2026 | 55.9% | 13.6% | 17.4% | 4.6% | 2.6% | 1.4% | 2.3% | 1.2% | 0.58% | 0.29% |
| Feb 2026 | 49.3% | 19.3% | 18.1% | 4.5% | 2.4% | 2.7% | 2.4% | 0.89% | 0.3% | 0.3% |
| Mar 2026 | 54.5% | 16% | 16.4% | 4.7% | 3.2% | 1.6% | 2% | 0.9% | 0.45% | 0.23% |
| Apr 2026 | 54.3% | 14.7% | 16.6% | 5.3% | 2.5% | 1.9% | 3% | 1.1% | 0.28% | 0.28% |
| May 2026 | 46.4% | 19.9% | 18.9% | 7.1% | 2.3% | 1.3% | 2.8% | 0.77% | 0.26% | 0.26% |
| Jun 2026 | 49.6% | 21.4% | 15.2% | 6.6% | 1.7% | 1.7% | 1.7% | 1.2% | 0.49% | 0.25% |
| Jul 2026 | 56.4% | 18.9% | 11.8% | 5.4% | 2.6% | 1.2% | 2.1% | 0.94% | 0.47% | 0.24% |
| Aug 2026 | 46.9% | 23.6% | 13.6% | 7.6% | 3.3% | 1.1% | 1.9% | 0.81% | 1.1% | 0.27% |
| Sep 2026 | 43.4% | 21.7% | 17.6% | 7.9% | 4.1% | 1.8% | 1.5% | 1.2% | 0.59% | 0.29% |
How has the Firebase and Stytch comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Stytch took it in August 2026, Firebase took it in September 2026.
- Across the 12 months ending September 2026, Firebase’s share of searches among authentication platforms in New Zealand held steady at 1.2%, and its estimated monthly branded searches moved from 50 to 40.
- Across the 12 months ending September 2026, Stytch’s share of searches among authentication platforms in New Zealand moved from 0.25% to 0.59%, and its estimated monthly branded searches moved from 10 to 20.
How did search popularity change for New Zealand authentication platforms in September 2026?
2 changes
In September 2026, Firebase rose from 9th to 8th among authentication platforms in New Zealand.
In September 2026, Stytch fell from 8th to 9th among authentication platforms in New Zealand.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Firebase’s and Stytch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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