Firebase vs Microsoft Entra External ID:Which is more popular?
In September 2026, Microsoft Entra External ID had more branded searches than Firebase among authentication platforms in New Zealand. Microsoft Entra External ID had about 60 branded searches, while Firebase had 40. Microsoft Entra External ID made up 1.8% of all authentication platform searches we track, and Firebase accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about authentication platforms, neither Firebase nor Microsoft Entra External ID appeared in any of the five answers.
Who do people search for more?
Microsoft Entra External ID, about 50% more searches than Firebase
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top authentication platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Firebase nor Microsoft Entra External ID showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Entra ID3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Auth03 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazon Cognito3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Okta1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clerk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
WorkOS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Microsoft Entra External ID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Firebase0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stytch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Frontegg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about authentication platforms
5 answers
Asked ChatGPT
“Which authentication platform should I use in New Zealand?”
Asked ChatGPT
“What are the best authentication platforms in New Zealand?”
Asked ChatGPT
“What's the best authentication platform in New Zealand for login for apps?”
Searched Google, AI Overview
“authentication platform”
Searched Google, AI Overview
“identity platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Firebase or Microsoft Entra External ID more popular in search?
This chart shows how often people search Google for Firebase and Microsoft Entra External ID by name. Each line represents a brand's share of searches for all ten authentication platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Microsoft Entra External ID, Firebase. The figures are in the table below the chart.
View monthly share of searches table
| Month | Okta | Microsoft Entra ID | Auth0 | WorkOS | Amazon Cognito | Microsoft Entra External ID | Clerk | Firebase | Stytch | Frontegg |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.8% | 16% | 15.3% | 4.7% | 3.7% | 2.2% | 1.5% | 1.2% | 0.25% | 0.25% |
| Nov 2025 | 54.6% | 14.4% | 16.6% | 4.3% | 3% | 1.6% | 2.4% | 1.9% | 0.82% | 0.27% |
| Dec 2025 | 55.2% | 12.1% | 16.9% | 5.5% | 2.8% | 2.1% | 3.1% | 1.4% | 0.69% | 0.34% |
| Jan 2026 | 55.9% | 13.6% | 17.4% | 4.6% | 2.6% | 1.4% | 2.3% | 1.2% | 0.58% | 0.29% |
| Feb 2026 | 49.3% | 19.3% | 18.1% | 4.5% | 2.4% | 2.7% | 2.4% | 0.89% | 0.3% | 0.3% |
| Mar 2026 | 54.5% | 16% | 16.4% | 4.7% | 3.2% | 1.6% | 2% | 0.9% | 0.45% | 0.23% |
| Apr 2026 | 54.3% | 14.7% | 16.6% | 5.3% | 2.5% | 1.9% | 3% | 1.1% | 0.28% | 0.28% |
| May 2026 | 46.4% | 19.9% | 18.9% | 7.1% | 2.3% | 1.3% | 2.8% | 0.77% | 0.26% | 0.26% |
| Jun 2026 | 49.6% | 21.4% | 15.2% | 6.6% | 1.7% | 1.7% | 1.7% | 1.2% | 0.49% | 0.25% |
| Jul 2026 | 56.4% | 18.9% | 11.8% | 5.4% | 2.6% | 1.2% | 2.1% | 0.94% | 0.47% | 0.24% |
| Aug 2026 | 46.9% | 23.6% | 13.6% | 7.6% | 3.3% | 1.1% | 1.9% | 0.81% | 1.1% | 0.27% |
| Sep 2026 | 43.4% | 21.7% | 17.6% | 7.9% | 4.1% | 1.8% | 1.5% | 1.2% | 0.59% | 0.29% |
How has the Firebase and Microsoft Entra External ID comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Firebase took it in November 2025, Microsoft Entra External ID took it in December 2025.
- Across the 12 months ending September 2026, Firebase’s share of searches among authentication platforms in New Zealand held steady at 1.2%, and its estimated monthly branded searches moved from 50 to 40.
- Across the 12 months ending September 2026, Microsoft Entra External ID’s share of searches among authentication platforms in New Zealand moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 90 to 60.
How did search popularity change for New Zealand authentication platforms in September 2026?
2 changes
In September 2026, Microsoft Entra External ID overtook Clerk to rank 6th among authentication platforms in New Zealand, with 1.8% of the searches.
In September 2026, Firebase rose from 9th to 8th among authentication platforms in New Zealand.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Firebase’s and Microsoft Entra External ID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Firebase
1 branded search term
- firebase authentication
Microsoft Entra External ID
2 branded search terms
- azure ad b2c
- entra external id
Other head-to-heads among authentication platforms
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