Brandwave

FilterPixel vs Imagen AI:Which is more popular?

In September 2026, Imagen AI had more branded searches than FilterPixel among photo culling software in New Zealand. Imagen AI had about 400 branded searches, while FilterPixel had 10. Imagen AI made up 26.5% of all photo culling software searches we track, and FilterPixel accounted for 0.66%. When we asked ChatGPT and Google AI Overviews about photo culling software, FilterPixel appeared in three of the five answers and Imagen AI in two. FilterPixel was mentioned before Imagen AI in two out of three answers that named either.

Among photo culling software in New Zealand in September 2026

Who do people search for more?

Imagen AI, about 40 searches for every 1 for FilterPixel

Imagen AI 400 searchesFilterPixel 10 searches

Who does AI mention more?

FilterPixel, mentioned in 3 of 5 answers, Imagen AI in 2

FilterPixel in 3 of 5Imagen AI in 2 of 5

Who does AI recommend more?

FilterPixel, named ahead of Imagen AI in 2 of 3 answers

FilterPixel first in 2Imagen AI first in 1

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Top photo culling software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FilterPixel was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Imagen AI was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. FilterPixel was listed before Imagen AI in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aftershoot1st
  2. Narrative2nd
  3. FilterPixel3rd
  4. Photo Mechanic4th
  5. Imagen AI5th
  6. Adobe Lightroom6th
  7. Evoto AI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Lightroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aftershoot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Narrative5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Photo Mechanic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • FilterPixel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Imagen AI2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evoto AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo culling software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is FilterPixel or Imagen AI more popular in search?

This chart shows how often people search Google for FilterPixel and Imagen AI by name. Each line represents a brand's share of searches for all seven photo culling software we track, month by month, from searches in New Zealand.

FilterPixel and Imagen AI among photo culling software in New Zealand, by month

Share of searches by month for Imagen AI, FilterPixel. The figures are in the table below the chart.

View monthly share of searches table
MonthAdobe LightroomImagen AIAftershootPhoto MechanicEvoto AIFilterPixelNarrative
Oct 202551.1%31.9%7.4%5.9%2.1%0.53%1.1%
Nov 202552.8%30.1%6.7%6.7%1.8%0.61%1.2%
Dec 202553.7%29.9%5.5%6.7%2.4%0.61%1.2%
Jan 202653.9%29.3%5.4%6.6%3%0.6%1.2%
Feb 202651.4%26.8%6%4.9%2.7%0.55%7.7%
Mar 202652.2%29.3%6.8%5.4%2.4%0.49%3.4%
Apr 202649.4%28.5%8.1%6.4%2.9%0.58%4.1%
May 202650.6%28.5%8.1%6.4%2.9%0.58%2.9%
Jun 202649.1%34.3%6.3%4%2.3%1.1%2.9%
Jul 202650.7%33.6%4.8%7.5%1.4%0.68%1.4%
Aug 202653.4%30.4%5.6%6.8%1.9%0.62%1.2%
Sep 202657.6%26.5%6%6%2.6%0.66%0.66%

How has the FilterPixel and Imagen AI comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand photo culling software in September 2026?

2 changes
  1. In September 2026, Imagen AI lost share of searches among photo culling software in New Zealand, from 30.4% to 26.5%.

  2. In September 2026, FilterPixel rose from 7th to 6th among photo culling software in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using FilterPixel’s and Imagen AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FilterPixel

1 branded search term

  • filterpixel

Imagen AI

2 branded search terms

  • imagen ai
  • imagenai

How the Brand Demand Index is measured

Other head-to-heads among photo culling software

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