Festool vs Mafell:Which is more popular?
In September 2026, Festool had more branded searches than Mafell among chain mortiser brands in New Zealand. Festool had about 3,050 branded searches, while Mafell had 40. Festool made up 12.7% of all chain mortiser brand searches we track, and Mafell accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about chain mortiser brands, Mafell appeared in all five answers and Festool in one. Mafell was mentioned before Festool in every answer.
Who do people search for more?
Festool, about 76 searches for every 1 for Mafell
Who does AI mention more?
Mafell, mentioned in every answer we collected
Who does AI recommend more?
Mafell, named ahead of Festool in every answer
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Top chain mortiser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mafell appeared in all five answers. Festool was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mafell was listed before Festool in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Mafell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chain mortiser brands
5 answers
Asked ChatGPT
“Which chain mortiser brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chain mortiser brands in New Zealand?”
Asked ChatGPT
“What's the best chain mortiser brand in New Zealand for timber joinery work?”
Searched Google, AI Overview
“best chain mortiser”
Searched Google, AI Overview
“chain mortiser brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Festool or Mafell more popular in search?
This chart shows how often people search Google for Festool and Mafell by name. Each line represents a brand's share of searches for all five chain mortiser brands we track, month by month, from searches in New Zealand.
Share of searches by month for Festool, Mafell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | Festool | Milwaukee | Mafell |
|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 34.2% | 11.3% | 11.2% | 0.15% |
| Nov 2025 | 37% | 43.5% | 8.6% | 10.7% | 0.22% |
| Dec 2025 | 37.6% | 45.2% | 7.4% | 9.6% | 0.14% |
| Jan 2026 | 41.9% | 40.4% | 8.6% | 9% | 0.15% |
| Feb 2026 | 42.9% | 35.1% | 10.7% | 11.2% | 0.16% |
| Mar 2026 | 39.7% | 37.7% | 11.3% | 11% | 0.24% |
| Apr 2026 | 44.2% | 34.8% | 9.6% | 11.2% | 0.21% |
| May 2026 | 44.4% | 29.2% | 11.8% | 14.2% | 0.37% |
| Jun 2026 | 42.6% | 30.1% | 12.9% | 14.2% | 0.26% |
| Jul 2026 | 43.9% | 29.3% | 13.1% | 13.6% | 0.11% |
| Aug 2026 | 38.9% | 32.7% | 10.7% | 17.5% | 0.14% |
| Sep 2026 | 40.8% | 34.1% | 12.7% | 12.3% | 0.17% |
How has the Festool and Mafell comparison changed over the last 12 months?
3 findings
- Festool was ahead of Mafell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among chain mortiser brands in New Zealand moved from 11.3% to 12.7%, and its estimated monthly branded searches moved from 2.2K to 3K.
- Across the 12 months ending September 2026, Mafell’s share of searches among chain mortiser brands in New Zealand moved from 0.15% to 0.17%, and its estimated monthly branded searches moved from 30 to 40.
How did search popularity change for New Zealand chain mortiser brands in September 2026?
2 changes
In September 2026, Festool overtook Milwaukee to rank 3rd among chain mortiser brands in New Zealand, with 12.7% of the searches.
Estimated monthly branded searches for Mafell in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Festool’s and Mafell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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