Brandwave

Fertilizer New Zealand vs Kiwi Fertiliser:Which is more popular in New Zealand?

In October 2026, Kiwi Fertiliser had more branded searches than Fertilizer New Zealand among fertiliser suppliers in New Zealand. Kiwi Fertiliser had about 60 branded searches, while Fertilizer New Zealand had 50. Kiwi Fertiliser made up 0.52% of all fertiliser supplier searches we track, and Fertilizer New Zealand accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about fertiliser suppliers, Fertilizer New Zealand appeared in two of the five answers and Kiwi Fertiliser in none.

Among fertiliser suppliers in New Zealand in October 2026

Who do people search for more?

Kiwi Fertiliser, about 20% more searches than Fertilizer New Zealand

Kiwi Fertiliser 60 searchesFertilizer New Zealand 50 searches

Who does AI mention more?

Fertilizer New Zealand, mentioned in 2 of 5 answers, Kiwi Fertiliser in 0

Fertilizer New Zealand in 2 of 5Kiwi Fertiliser in 0 of 5

Who does AI recommend more?

Fertilizer New Zealand, the only one of the two named

Fertilizer New Zealand first in 2Kiwi Fertiliser never named

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Top fertiliser suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fertilizer New Zealand was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kiwi Fertiliser did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ballance Agri-Nutrients1st
  2. Ravensdown2nd
  3. Fertilizer New Zealand3rd
  4. Yara–
  5. Kiwi Fertiliser–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ballance Agri-Nutrients5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ravensdown5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fertilizer New Zealand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kiwi Fertiliser0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fertiliser suppliers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fertilizer New Zealand or Kiwi Fertiliser more popular in search?

This chart shows how often people search Google for Fertilizer New Zealand and Kiwi Fertiliser by name. Each line represents a brand's share of searches for all five fertiliser suppliers we track, month by month, from searches in New Zealand.

Fertilizer New Zealand and Kiwi Fertiliser among fertiliser suppliers in New Zealand, by month

Share of searches by month for Kiwi Fertiliser, Fertilizer New Zealand. The figures are in the table below the chart.

View monthly share of searches table
MonthBallance Agri-NutrientsRavensdownYaraKiwi FertiliserFertilizer New Zealand
Nov 202558.1%40%0.9%0.41%0.58%
Dec 202556.2%41.7%1%0.52%0.52%
Jan 202652.3%44.9%0.99%0.56%1.3%
Feb 202654.4%43.6%0.79%0.34%0.79%
Mar 202657.6%40.2%1%0.33%0.91%
Apr 202652.7%44.6%1.1%0.34%1.2%
May 202660.7%36.8%1.1%0.93%0.58%
Jun 202656%42.2%0.88%0.44%0.44%
Jul 202655.1%43.3%0.68%0.57%0.34%
Aug 202653.3%44.9%0.92%0.46%0.38%
Sep 202657.4%40.6%0.9%0.65%0.41%
Oct 202661.8%35.7%1.6%0.52%0.43%

How has branded search for Fertilizer New Zealand and Kiwi Fertiliser changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand fertiliser suppliers in October 2026?

2 changes

  1. Estimated monthly branded searches for Kiwi Fertiliser in New Zealand rose 20% over 12 measured months, from 50 to 60 in October 2026.

  2. Estimated monthly branded searches for Fertilizer New Zealand in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in October 2026.

How are Fertilizer New Zealand’s and Kiwi Fertiliser’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fertilizer New Zealand’s and Kiwi Fertiliser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fertilizer New Zealand

1 branded search term

  • fertilizer new zealand

Kiwi Fertiliser

2 branded search terms

  • kiwi fertiliser
  • kiwi fertiliser company

How the Brand Demand Index is measured

Other head-to-heads among fertiliser suppliers

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