Brandwave

Europcar vs Snap Rentals:Which is more popular by branded search in New Zealand?

In August 2026, Snap Rentals had more branded searches than Europcar among rental car companies in New Zealand. Snap Rentals was estimated to have 19.7K branded searches compared to Europcar’s 7.1K, and held a 16.6% Share of Search versus Europcar’s 6%.

Share of Search among rental car companies in New Zealand in August 2026Which is more popular in search, Europcar or Snap Rentals?
Europcar6%7.1K searches
vs
Snap Rentals16.6%19.7K searches
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Which is more popular in search, Europcar or Snap Rentals?

Compare the rental car companies travellers book with at New Zealand airports and cities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Europcar and Snap Rentals among rental car companies in New Zealand, by month

Share of Search by month for Snap Rentals, Europcar. The figures are in the table below the chart.

View monthly share of search table
MonthSnap RentalsAvisHertzApex Car RentalsBudgetGO RentalsEzi Car RentalEuropcarJucyEnterprise Rent-A-CarThriftyAce Rental Cars
Oct 202514.5%13.3%14.9%10.5%8.7%9%10.4%6.8%6.1%1.6%2.7%1.5%
Nov 202513.6%12.5%14.3%11.7%8.5%9.1%11.7%7.5%5.7%1.7%2%1.9%
Dec 202516.8%11.9%14.3%10.9%7.6%9.3%10.2%7.9%5.8%1.5%2.1%1.7%
Jan 202613.9%13.1%14.5%12.3%8.8%8.5%10.2%7.9%5.7%1.4%2.2%1.5%
Feb 202612.9%14.3%14.2%12.5%8.2%8.9%9.4%8.7%5.6%1.5%1.9%2%
Mar 202612.3%15.9%15.8%13%8.1%8.4%8.8%7%5.8%1.4%1.9%1.7%
Apr 202615.6%13.3%13.4%13.5%10%8.1%7.5%7.1%6.1%1.8%2.4%1.2%
May 202614.1%14%13.8%12.5%11.2%8.8%7.9%6.4%5.4%2.1%2.6%1.3%
Jun 202612.5%15.3%14.9%12.2%9.4%9.5%8.5%6.8%5.2%1.7%2.7%1.2%
Jul 202614.9%14.9%12.9%11.1%9.2%9.7%8.2%6.6%5.4%2.7%2.6%1.6%
Aug 202616.6%14.1%14%10.5%10%9.4%7.9%6%5.1%2.5%2.5%1.4%
Sep 2026————————————

How has the Europcar and Snap Rentals comparison changed over the last 12 months?

How did search popularity change for New Zealand rental car companies in August 2026?

  1. In August 2026, Snap Rentals gained estimated Share of Search among rental car companies in New Zealand, from 14.9% to 16.6%.

  2. In August 2026, Europcar lost estimated Share of Search among rental car companies in New Zealand, from 6.6% to 6%.

How each brand is measured

Brandwave collects information about searches that people make online using Europcar’s and Snap Rentals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Europcar

13 branded search terms

  • europcar
  • europcar airport
  • europcar auckland airport
  • europcar by keddy
  • europcar car rental
  • europcar co nz
  • europcar contacts
  • europcar near me
  • europcar new zealand
  • europcar nz
  • europcar online
  • europcar rental
  • europcar voucher

Snap Rentals

8 branded search terms

  • snap rentals
  • snap rentals airport
  • snap rentals auckland airport
  • snap rentals near me
  • snap rentals nz
  • snaprentals
  • snaprentals co nz
  • snaprentals nz

How the Brand Demand Index is measured

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