Brandwave

Europcar vs Ezi Car Rental:Which is more popular by branded search in New Zealand?

In August 2026, Ezi Car Rental had more branded searches than Europcar among rental car companies in New Zealand. Ezi Car Rental was estimated to have 9.3K branded searches compared to Europcar’s 7.1K, and held a 7.9% Share of Search versus Europcar’s 6%.

Share of Search among rental car companies in New Zealand in August 2026Which is more popular in search, Europcar or Ezi Car Rental?
Europcar6%7.1K searches
vs
Ezi Car Rental7.9%9.3K searches
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Which is more popular in search, Europcar or Ezi Car Rental?

Compare the rental car companies travellers book with at New Zealand airports and cities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Europcar and Ezi Car Rental among rental car companies in New Zealand, by month

Share of Search by month for Ezi Car Rental, Europcar. The figures are in the table below the chart.

View monthly share of search table
MonthSnap RentalsAvisHertzApex Car RentalsBudgetGO RentalsEzi Car RentalEuropcarJucyEnterprise Rent-A-CarThriftyAce Rental Cars
Oct 202514.5%13.3%14.9%10.5%8.7%9%10.4%6.8%6.1%1.6%2.7%1.5%
Nov 202513.6%12.5%14.3%11.7%8.5%9.1%11.7%7.5%5.7%1.7%2%1.9%
Dec 202516.8%11.9%14.3%10.9%7.6%9.3%10.2%7.9%5.8%1.5%2.1%1.7%
Jan 202613.9%13.1%14.5%12.3%8.8%8.5%10.2%7.9%5.7%1.4%2.2%1.5%
Feb 202612.9%14.3%14.2%12.5%8.2%8.9%9.4%8.7%5.6%1.5%1.9%2%
Mar 202612.3%15.9%15.8%13%8.1%8.4%8.8%7%5.8%1.4%1.9%1.7%
Apr 202615.6%13.3%13.4%13.5%10%8.1%7.5%7.1%6.1%1.8%2.4%1.2%
May 202614.1%14%13.8%12.5%11.2%8.8%7.9%6.4%5.4%2.1%2.6%1.3%
Jun 202612.5%15.3%14.9%12.2%9.4%9.5%8.5%6.8%5.2%1.7%2.7%1.2%
Jul 202614.9%14.9%12.9%11.1%9.2%9.7%8.2%6.6%5.4%2.7%2.6%1.6%
Aug 202616.6%14.1%14%10.5%10%9.4%7.9%6%5.1%2.5%2.5%1.4%
Sep 2026————————————

How has the Europcar and Ezi Car Rental comparison changed over the last 12 months?

How did search popularity change for New Zealand rental car companies in August 2026?

  1. In August 2026, Europcar lost estimated Share of Search among rental car companies in New Zealand, from 6.6% to 6%.

  2. Estimated monthly branded searches for Ezi Car Rental in New Zealand fell 33% over 11 measured months, from 13.9K to 9.3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Europcar’s and Ezi Car Rental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Europcar

13 branded search terms

  • europcar
  • europcar airport
  • europcar auckland airport
  • europcar by keddy
  • europcar car rental
  • europcar co nz
  • europcar contacts
  • europcar near me
  • europcar new zealand
  • europcar nz
  • europcar online
  • europcar rental
  • europcar voucher

Ezi Car Rental

7 branded search terms

  • ezi car rental auckland airport
  • ezi car rental near me
  • ezi car rental reviews
  • ezi rentals
  • ezi rentals auckland airport
  • ezi rentals nz
  • ezicarrental co nz

How the Brand Demand Index is measured

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