Brandwave

Eurobake Espresso vs Jimmy's Pies:Which is more popular in New Zealand?

In October 2026, Jimmy's Pies had more branded searches than Eurobake Espresso among pie brands in New Zealand. Jimmy's Pies had about 480 branded searches, while Eurobake Espresso had 50. Jimmy's Pies made up 5.1% of all pie brand searches we track, and Eurobake Espresso accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about pie brands, Eurobake Espresso appeared in four of the five answers and Jimmy's Pies in one. Eurobake Espresso was mentioned before Jimmy's Pies in three out of four answers.

Among pie brands in New Zealand in October 2026

Who do people search for more?

Jimmy's Pies, about 10 searches for every 1 for Eurobake Espresso

Jimmy's Pies 480 searchesEurobake Espresso 50 searches

Who does AI mention more?

Eurobake Espresso, mentioned in 4 of 5 answers, Jimmy's Pies in 1

Eurobake Espresso in 4 of 5Jimmy's Pies in 1 of 5

Who does AI recommend more?

Eurobake Espresso, named ahead of Jimmy's Pies in 3 of 4 answers

Eurobake Espresso first in 3Jimmy's Pies first in 1

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Top pie brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eurobake Espresso was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jimmy's Pies was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Eurobake Espresso was listed before Jimmy's Pies in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dad's Pies1st
  2. Levain Artisan Bakery2nd
  3. Big Ben3rd
  4. Eurobake Espresso4th
  5. Jimmy's Pies5th
  6. Sheffield Pies–
  7. Mrs Mac's–
  8. Pukka Pies–
  9. Ponsonby Pies–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eurobake Espresso4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dad's Pies3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Levain Artisan Bakery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Ben2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jimmy's Pies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sheffield Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mrs Mac's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pukka Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ponsonby Pies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pie brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Eurobake Espresso or Jimmy's Pies more popular in search?

This chart shows how often people search Google for Eurobake Espresso and Jimmy's Pies by name. Each line represents a brand's share of searches for all nine pie brands we track, month by month, from searches in New Zealand.

Eurobake Espresso and Jimmy's Pies among pie brands in New Zealand, by month

Share of searches by month for Jimmy's Pies, Eurobake Espresso. The figures are in the table below the chart.

View monthly share of searches table
MonthBig BenDad's PiesSheffield PiesMrs Mac'sJimmy's PiesPukka PiesPonsonby PiesLevain Artisan BakeryEurobake Espresso
Nov 202553.8%18.8%11.2%6.6%2.9%2.9%2.4%1.2%0.11%
Dec 202547%17.3%12.4%7.8%4.9%5.9%2.6%1.7%0.37%
Jan 202645.8%18.1%13.9%7.9%4.3%6.3%2.8%0.75%0.21%
Feb 202649.1%17.4%13.3%6.2%3.3%7.4%2.1%1.1%0.1%
Mar 202647.6%17.3%11.2%7%6.2%6.2%2.8%1.5%0.17%
Apr 202645.5%16.3%15.2%6.8%5.7%6.8%2.5%1%0.28%
May 202649.5%15.3%11.7%7.5%4.4%5.3%2.3%3.5%0.36%
Jun 202655.4%15.7%8.1%7.4%5.5%3.6%2.4%1.6%0.28%
Jul 202642.9%22.5%14.3%7.1%6.4%3.5%2.3%0.63%0.45%
Aug 202639.5%13.3%8.6%5.3%3.9%3.2%1.4%19.1%5.8%
Sep 202654.1%15.5%9%6.3%4.4%3.5%2.3%3.5%1.3%
Oct 202651.4%14.8%13.9%6.6%5.1%3.4%2.3%1.8%0.54%

How has branded search for Eurobake Espresso and Jimmy's Pies changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Eurobake Espresso took it in August 2026, Jimmy's Pies took it in September 2026.
  • Across the 12 months ending October 2026, Eurobake Espresso’s share of searches among pie brands in New Zealand moved from 0.11% to 0.54%, and its estimated monthly branded searches moved from 10 to 50.
  • Across the 12 months ending October 2026, Jimmy's Pies’ share of searches among pie brands in New Zealand moved from 2.9% to 5.1%, and its estimated monthly branded searches moved from 260 to 480.

How did search popularity change for New Zealand pie brands in October 2026?

2 changes

  1. In October 2026, Jimmy's Pies gained share of searches among pie brands in New Zealand, from 4.4% to 5.1%.

  2. In October 2026, Eurobake Espresso lost share of searches among pie brands in New Zealand, from 1.3% to 0.54%.

How are Eurobake Espresso’s and Jimmy's Pies’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Eurobake Espresso’s and Jimmy's Pies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eurobake Espresso

1 branded search term

  • eurobake espresso

Jimmy's Pies

2 branded search terms

  • jimmys pies
  • jimmys pies menu

How the Brand Demand Index is measured

Other head-to-heads among pie brands

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