Etiko vs VEJA:Which is more popular?
In September 2026, VEJA had more branded searches than Etiko among sustainable sneaker brands in New Zealand. VEJA had about 1,720 branded searches, while Etiko had 20. VEJA made up 26.5% of all sustainable sneaker brand searches we track, and Etiko accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about sustainable sneaker brands, VEJA appeared in all four answers and Etiko in two. VEJA was mentioned before Etiko in every answer.
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Top sustainable sneaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, VEJA appeared in all four answers. Etiko was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. VEJA was listed before Etiko in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about sustainable sneaker brands
4 answers
Asked ChatGPT
“Which sustainable sneaker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sustainable sneaker brands in New Zealand?”
Asked ChatGPT
“What's the best sustainable sneaker brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“best sustainable sneakers”
Searched Google, AI Overview
“eco friendly sneakers”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Etiko or VEJA more popular in search?
This chart shows how often people search Google for Etiko and VEJA by name. Each line represents a brand's share of searches for all three sustainable sneaker brands we track, month by month, from searches in New Zealand.
Share of searches by month for VEJA, Etiko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Allbirds | VEJA | Etiko |
|---|---|---|---|
| Oct 2025 | 72.7% | 26.8% | 0.49% |
| Nov 2025 | 81.2% | 18.5% | 0.3% |
| Dec 2025 | 70.6% | 29.2% | 0.24% |
| Jan 2026 | 77.2% | 22.3% | 0.52% |
| Feb 2026 | 79.6% | 20.1% | 0.27% |
| Mar 2026 | 88.4% | 11.4% | 0.11% |
| Apr 2026 | 94% | 5.9% | 0.05% |
| May 2026 | 79.8% | 20% | 0.18% |
| Jun 2026 | 82% | 17.8% | 0.19% |
| Jul 2026 | 73.2% | 26.6% | 0.24% |
| Aug 2026 | 75.2% | 24.3% | 0.52% |
| Sep 2026 | 73.2% | 26.5% | 0.31% |
How has the Etiko and VEJA comparison changed over the last 12 months?
3 findings
- VEJA was ahead of Etiko in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Etiko’s share of searches among sustainable sneaker brands in New Zealand moved from 0.49% to 0.31%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 12 months ending September 2026, VEJA’s share of searches among sustainable sneaker brands in New Zealand moved from 26.8% to 26.5%, and its estimated monthly branded searches moved from 2.2K to 1.7K.
How did search popularity change for New Zealand sustainable sneaker brands in September 2026?
2 changes
In September 2026, VEJA gained share of searches among sustainable sneaker brands in New Zealand, from 24.3% to 26.5%.
Estimated monthly branded searches for Etiko in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Etiko’s and VEJA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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