How popular isVEJA?
In September 2026, people searched for VEJA by name about 1,720 times in New Zealand, a 21.1% decrease from the previous year. These searches made up 26.5% of all New Zealand sustainable sneaker brand searches, placing VEJA second out of three brands. When we asked both ChatGPT and Google AI Overviews about sustainable sneaker brands, VEJA appeared in all answers and was the second most recommended of the three.
VEJA is the second most searched of 3 competitors and the second most recommended in AI answers.
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Top sustainable sneaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, VEJA appeared in all four answers. VEJA is the second most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about sustainable sneaker brands
4 answers
Asked ChatGPT
“Which sustainable sneaker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sustainable sneaker brands in New Zealand?”
Asked ChatGPT
“What's the best sustainable sneaker brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“best sustainable sneakers”
Searched Google, AI Overview
“eco friendly sneakers”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which sustainable sneaker brands compete with VEJA?
Share of searches by month for Allbirds, VEJA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Allbirds | VEJA | Etiko |
|---|---|---|---|
| Oct 2025 | 72.7% | 26.8% | 0.49% |
| Nov 2025 | 81.2% | 18.5% | 0.3% |
| Dec 2025 | 70.6% | 29.2% | 0.24% |
| Jan 2026 | 77.2% | 22.3% | 0.52% |
| Feb 2026 | 79.6% | 20.1% | 0.27% |
| Mar 2026 | 88.4% | 11.4% | 0.11% |
| Apr 2026 | 94% | 5.9% | 0.05% |
| May 2026 | 79.8% | 20% | 0.18% |
| Jun 2026 | 82% | 17.8% | 0.19% |
| Jul 2026 | 73.2% | 26.6% | 0.24% |
| Aug 2026 | 75.2% | 24.3% | 0.52% |
| Sep 2026 | 73.2% | 26.5% | 0.31% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.2% | 4.8K | -18.2% | -2 points | |
| 2, held 2nd | 26.5% | 1.7K | -8.5% | +2.2 points | |
| 3, held 3rd | 0.31% | 20 | -50% | -0.2 points |
Compare popularity between VEJA and its closest rivals
Every comparison with VEJA
1 comparison
How has branded search demand for VEJA changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for VEJA in New Zealand fell from 2.2K to 1.7K.
- Across the 12 months ending September 2026, VEJA’s share of searches among sustainable sneaker brands in New Zealand peaked at 29.2% in December 2025 and was lowest at 5.9% in April 2026.
How did search popularity change for New Zealand sustainable sneaker brands in September 2026?
3 changes
In September 2026, VEJA gained share of searches among sustainable sneaker brands in New Zealand, from 24.3% to 26.5%.
In September 2026, Allbirds lost share of searches among sustainable sneaker brands in New Zealand, from 75.2% to 73.2%.
Estimated monthly branded searches for Etiko in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026.
How are VEJA’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using VEJA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- veja
- veja shoes
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