Sustainable sneaker brands in New Zealand:Which are most popular?
In September 2026, Allbirds was the most searched sustainable sneaker brand in New Zealand, accounting for 73.2% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Allbirds and VEJA showed up in every answer. Allbirds was recommended most often, coming first in two out of three responses that gave a list.
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Top sustainable sneaker brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Allbirds and VEJA appeared every time. Allbirds was recommended most often, coming first in two out of three answers that gave a list. VEJA was second, and Etiko was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about sustainable sneaker brands
4 answers
Asked ChatGPT
“Which sustainable sneaker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sustainable sneaker brands in New Zealand?”
Asked ChatGPT
“What's the best sustainable sneaker brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“best sustainable sneakers”
Searched Google, AI Overview
“eco friendly sneakers”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which sustainable sneaker brands do people search for most?
This chart shows how often people search Google for each sustainable sneaker brand by name. Each line represents a brand's share of searches for all three sustainable sneaker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Allbirds, VEJA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Allbirds | VEJA | Etiko |
|---|---|---|---|
| Oct 2025 | 72.7% | 26.8% | 0.49% |
| Nov 2025 | 81.2% | 18.5% | 0.3% |
| Dec 2025 | 70.6% | 29.2% | 0.24% |
| Jan 2026 | 77.2% | 22.3% | 0.52% |
| Feb 2026 | 79.6% | 20.1% | 0.27% |
| Mar 2026 | 88.4% | 11.4% | 0.11% |
| Apr 2026 | 94% | 5.9% | 0.05% |
| May 2026 | 79.8% | 20% | 0.18% |
| Jun 2026 | 82% | 17.8% | 0.19% |
| Jul 2026 | 73.2% | 26.6% | 0.24% |
| Aug 2026 | 75.2% | 24.3% | 0.52% |
| Sep 2026 | 73.2% | 26.5% | 0.31% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.2% | 4.8K | -18.2% | -2 points | |
| 2, held 2nd | 26.5% | 1.7K | -8.5% | +2.2 points | |
| 3, held 3rd | 0.31% | 20 | -50% | -0.2 points |
Which brand is most popular in search among sustainable sneaker brands in New Zealand?
3 brands
In September 2026, Allbirds was the most searched among sustainable sneaker brands in New Zealand, with an estimated 4.8K branded searches, 73.2% of all searches for the three we track. VEJA is in 2nd place, 46.7 percentage points behind at 26.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Allbirds | 72.7% → 73.2% | 94%Apr 2026 | 70.6%Dec 2025 | 1st |
 VEJA | 26.8% → 26.5% | 29.2%Dec 2025 | 5.9%Apr 2026 | 2nd |
| Etiko | 0.49% → 0.31% | 0.52%Jan 2026 | 0.05%Apr 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Allbirds’ share of searches among sustainable sneaker brands in New Zealand peaked at 94% in April 2026 and was lowest at 70.6% in December 2025.
- Across the 12 months ending September 2026, VEJA’s share of searches among sustainable sneaker brands in New Zealand peaked at 29.2% in December 2025 and was lowest at 5.9% in April 2026.
- Across the 12 months ending September 2026, Allbirds, VEJA and Etiko held steady: their share of searches among sustainable sneaker brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand sustainable sneaker brands in September 2026?
3 changes
In September 2026, VEJA gained share of searches among sustainable sneaker brands in New Zealand, from 24.3% to 26.5%.
In September 2026, Allbirds lost share of searches among sustainable sneaker brands in New Zealand, from 75.2% to 73.2%.
Estimated monthly branded searches for Etiko in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026.
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