Brandwave

How popular isEtiko?

In September 2026, people searched for Etiko by name about 20 times in New Zealand, a 50% decrease from the previous year. These searches made up 0.31% of all New Zealand sustainable sneaker brand searches, placing Etiko third out of three brands. When we asked both ChatGPT and Google AI Overviews about sustainable sneaker brands, Etiko appeared in two of the four answers and was the third most recommended of the three.

Search and AI answers in September 2026

Etiko is the third most searched of 3 competitors and the third most recommended in AI answers.

  1. AllbirdsShare of searches 73.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. VEJAShare of searches 26.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. EtikoShare of searches 0.31%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

Follow Etiko and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top sustainable sneaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Etiko was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Etiko is the third most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Allbirds1st
  2. VEJA2nd
  3. Etiko3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Allbirds4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • VEJA4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Etiko2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sustainable sneaker brands

4 answers

  • Asked ChatGPT

    “Which sustainable sneaker brand should I buy in New Zealand?”

    1. 1VEJA
    2. 2Allbirds

  • Asked ChatGPT

    “What are the best sustainable sneaker brands in New Zealand?”

    1. 1Allbirds
    2. 2VEJA
    3. 3Etiko

  • Asked ChatGPT

    “What's the best sustainable sneaker brand in New Zealand for everyday wear?”

    1. 1Allbirds
    2. 2VEJA
    3. 3Etiko

  • Searched Google, AI Overview

    “best sustainable sneakers”

    1. 1Allbirds
    2. 2VEJA

  • Searched Google, AI Overview

    “eco friendly sneakers”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which sustainable sneaker brands compete with Etiko?

Etiko against sustainable sneaker brands in New Zealand, by month

Share of searches by month for Allbirds, VEJA, Etiko. The figures are in the table below the chart.

View monthly share of searches table
MonthAllbirdsVEJAEtiko
Oct 202572.7%26.8%0.49%
Nov 202581.2%18.5%0.3%
Dec 202570.6%29.2%0.24%
Jan 202677.2%22.3%0.52%
Feb 202679.6%20.1%0.27%
Mar 202688.4%11.4%0.11%
Apr 202694%5.9%0.05%
May 202679.8%20%0.18%
Jun 202682%17.8%0.19%
Jul 202673.2%26.6%0.24%
Aug 202675.2%24.3%0.52%
Sep 202673.2%26.5%0.31%

  1. 1.Allbirds

    73.2%

    Held 1st. 4.8K estimated branded searches, -18.2% vs prior month. Share -2 points.

  2. 2.VEJA

    26.5%

    Held 2nd. 1.7K estimated branded searches, -8.5% vs prior month. Share +2.2 points.

  3. 3.Etiko

    0.31%

    Held 3rd. 20 estimated branded searches, -50% vs prior month. Share -0.2 points.

Compare popularity between Etiko and its closest rivals

How has branded search demand for Etiko changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Etiko in New Zealand fell from 40 to 20.
  • Across the 12 months ending September 2026, Etiko’s share of searches among sustainable sneaker brands in New Zealand held steady, from 0.49% to 0.31%.

How did search popularity change for New Zealand sustainable sneaker brands in September 2026?

3 changes

  1. In September 2026, VEJA gained share of searches among sustainable sneaker brands in New Zealand, from 24.3% to 26.5%.

  2. In September 2026, Allbirds lost share of searches among sustainable sneaker brands in New Zealand, from 75.2% to 73.2%.

  3. Estimated monthly branded searches for Etiko in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026.

How are Etiko’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Etiko’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • etiko

Do you work for Etiko? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Etiko your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free