Allbirds vs Etiko:Which is more popular?
In September 2026, Allbirds had more branded searches than Etiko among sustainable sneaker brands in New Zealand. Allbirds had about 4,750 branded searches, while Etiko had 20. Allbirds made up 73.2% of all sustainable sneaker brand searches we track, and Etiko accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about sustainable sneaker brands, Allbirds appeared in all four answers and Etiko in two. Allbirds was mentioned before Etiko in every answer.
Who do people search for more?
Allbirds, about 238 searches for every 1 for Etiko
Who does AI mention more?
Allbirds, mentioned in every answer we collected
Who does AI recommend more?
Allbirds, named ahead of Etiko in every answer
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Top sustainable sneaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Allbirds appeared in all four answers. Etiko was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Allbirds was listed before Etiko in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about sustainable sneaker brands
4 answers
Asked ChatGPT
“Which sustainable sneaker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sustainable sneaker brands in New Zealand?”
Asked ChatGPT
“What's the best sustainable sneaker brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“best sustainable sneakers”
Searched Google, AI Overview
“eco friendly sneakers”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Allbirds or Etiko more popular in search?
This chart shows how often people search Google for Allbirds and Etiko by name. Each line represents a brand's share of searches for all three sustainable sneaker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Allbirds, Etiko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Allbirds | VEJA | Etiko |
|---|---|---|---|
| Oct 2025 | 72.7% | 26.8% | 0.49% |
| Nov 2025 | 81.2% | 18.5% | 0.3% |
| Dec 2025 | 70.6% | 29.2% | 0.24% |
| Jan 2026 | 77.2% | 22.3% | 0.52% |
| Feb 2026 | 79.6% | 20.1% | 0.27% |
| Mar 2026 | 88.4% | 11.4% | 0.11% |
| Apr 2026 | 94% | 5.9% | 0.05% |
| May 2026 | 79.8% | 20% | 0.18% |
| Jun 2026 | 82% | 17.8% | 0.19% |
| Jul 2026 | 73.2% | 26.6% | 0.24% |
| Aug 2026 | 75.2% | 24.3% | 0.52% |
| Sep 2026 | 73.2% | 26.5% | 0.31% |
How has the Allbirds and Etiko comparison changed over the last 12 months?
3 findings
- Allbirds was ahead of Etiko in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allbirds’ share of searches among sustainable sneaker brands in New Zealand moved from 72.7% to 73.2%, and its estimated monthly branded searches moved from 5.9K to 4.8K.
- Across the 12 months ending September 2026, Etiko’s share of searches among sustainable sneaker brands in New Zealand moved from 0.49% to 0.31%, and its estimated monthly branded searches moved from 40 to 20.
How did search popularity change for New Zealand sustainable sneaker brands in September 2026?
2 changes
In September 2026, Allbirds lost share of searches among sustainable sneaker brands in New Zealand, from 75.2% to 73.2%.
Estimated monthly branded searches for Etiko in New Zealand fell 50% over 12 measured months, from 40 to 20 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Allbirds’ and Etiko’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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