Essie vs Kester Black:Which is more popular by branded search in New Zealand?

Name: Essie vs Kester Black: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Essie had more branded searches than Kester Black among nail polish brands in New Zealand. Essie was estimated to have 2.5K branded searches compared to Kester Black’s 360, and held a 30.5% Share of Search versus Kester Black’s 4.5%.

Share of Search among nail polish brands in New Zealand in August 2026Which is more popular in search, Essie or Kester Black?

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Which is more popular in search, Essie or Kester Black?

Compare the nail polish and gel brands New Zealanders paint their nails with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Essie and Kester Black among nail polish brands in New Zealand, by month

Month	OPI	Essie	Sally Hansen	Kester Black
Oct 2025	38%	21.5%	24.5%	16%
Nov 2025	36.2%	21.9%	23.7%	18.2%
Dec 2025	30.2%	20%	20.3%	29.5%
Jan 2026	34.2%	22.8%	24.5%	18.5%
Feb 2026	42%	24.7%	23.3%	10%
Mar 2026	41.3%	23.8%	21.7%	13.2%
Apr 2026	44.8%	28%	21.4%	5.8%
May 2026	44.5%	26.3%	23.5%	5.8%
Jun 2026	46.6%	25.2%	23.9%	4.3%
Jul 2026	42.5%	30.1%	23.3%	4.1%
Aug 2026	37.6%	30.5%	27.4%	4.5%
Sep 2026	—	—	—	—

How has the Essie and Kester Black comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 11 months ending August 2026: Kester Black took it in December 2025, Essie took it in January 2026.
Across the 11 months ending August 2026, Essie’s estimated Share of Search among nail polish brands in New Zealand moved from 21.5% to 30.5%, and its estimated monthly branded searches moved from 1.4K to 2.5K.
Across the 11 months ending August 2026, Kester Black’s estimated Share of Search among nail polish brands in New Zealand moved from 16% to 4.5%, and its estimated monthly branded searches moved from 1.1K to 360.

How did search popularity change for New Zealand nail polish brands in August 2026?

2 changes

Estimated monthly branded searches for Essie in New Zealand rose 71.3% over 11 measured months, from 1.4K to 2.5K in August 2026.
Estimated monthly branded searches for Kester Black in New Zealand fell 66% over 11 measured months, from 1.1K to 360 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Essie’s and Kester Black’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.