Brandwave

How popular isKester Black in search?

In August 2026, there were an estimated 360 branded searches for Kester Black in New Zealand which is down 66% over the last 11 months. Kester Black holds 4.5% estimated Share of Search among New Zealand nail polish brands and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. OPI37.6%
  2. Essie30.5%
  3. Sally Hansen27.4%
  4. Kester Black4.5%
Kester Black website (opens in a new tab)

Follow Kester Black and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which nail polish brands compete with Kester Black?

Kester Black against nail polish brands in New Zealand, by month

Share of Search by month for OPI, Essie, Sally Hansen, Kester Black. The figures are in the table below the chart.

View monthly share of search table
MonthOPIEssieSally HansenKester Black
Oct 202538%21.5%24.5%16%
Nov 202536.2%21.9%23.7%18.2%
Dec 202530.2%20%20.3%29.5%
Jan 202634.2%22.8%24.5%18.5%
Feb 202642%24.7%23.3%10%
Mar 202641.3%23.8%21.7%13.2%
Apr 202644.8%28%21.4%5.8%
May 202644.5%26.3%23.5%5.8%
Jun 202646.6%25.2%23.9%4.3%
Jul 202642.5%30.1%23.3%4.1%
Aug 202637.6%30.5%27.4%4.5%
Sep 2026————

  1. 1.OPI

    37.6%

    held 1st · 3K estimated branded searches · -14.2% vs prior month · -4.9 points

  2. 2.Essie

    30.5%

    held 2nd · 2.5K estimated branded searches · -1.6% vs prior month · +0.4 points

  3. 3.Sally Hansen

    27.4%

    held 3rd · 2.2K estimated branded searches · +14% vs prior month · +4.1 points

  4. 4.Kester Black

    4.5%

    held 4th · 360 estimated branded searches · +5.9% vs prior month · +0.4 points

Compare search popularity between Kester Black and its closest rivals

How has branded search demand for Kester Black changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kester Black in New Zealand fell from 1.1K to 360.
  • Across the 11 months ending August 2026, Kester Black’s estimated Share of Search among nail polish brands in New Zealand decreased from 16% to 4.5%.
  • Across the 11 months ending August 2026, Kester Black’s estimated Share of Search among nail polish brands in New Zealand peaked at 29.5% in December 2025 and was lowest at 4.1% in July 2026.

How did search popularity change for New Zealand nail polish brands in August 2026?

  1. In August 2026, Sally Hansen gained estimated Share of Search among nail polish brands in New Zealand, from 23.3% to 27.4%.

  2. In August 2026, OPI lost estimated Share of Search among nail polish brands in New Zealand, from 42.5% to 37.6%.

  3. Estimated monthly branded searches for Essie in New Zealand rose 71.3% over 11 measured months, from 1.4K to 2.5K in August 2026.

  4. Estimated monthly branded searches for Kester Black in New Zealand fell 66% over 11 measured months, from 1.1K to 360 in August 2026.

How is Kester Black measured?

Brandwave collects information about searches that people make online using Kester Black’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • kester black
  • kester black nail polish
  • kester black nails
  • kester black near me
  • kester black nz
  • kesterblack
  • kesterblack nz

Do you work for Kester Black? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Kester Black your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record