Brandwave

Enterprise Rent-A-Car vs GO Rentals:Which is more popular by branded search in New Zealand?

In August 2026, GO Rentals had more branded searches than Enterprise Rent-A-Car among rental car companies in New Zealand. GO Rentals was estimated to have 11.2K branded searches compared to Enterprise Rent-A-Car’s 3K, and held a 9.4% Share of Search versus Enterprise Rent-A-Car’s 2.5%.

Share of Search among rental car companies in New Zealand in August 2026Which is more popular in search, Enterprise Rent-A-Car or GO Rentals?
Enterprise Rent-A-Car2.5%3K searches
vs
GO Rentals9.4%11.2K searches
Add a brand to this comparison

Follow Enterprise Rent-A-Car vs GO Rentals and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Enterprise Rent-A-Car or GO Rentals?

Compare the rental car companies travellers book with at New Zealand airports and cities. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Enterprise Rent-A-Car and GO Rentals among rental car companies in New Zealand, by month

Share of Search by month for GO Rentals, Enterprise Rent-A-Car. The figures are in the table below the chart.

View monthly share of search table
MonthSnap RentalsAvisHertzApex Car RentalsBudgetGO RentalsEzi Car RentalEuropcarJucyEnterprise Rent-A-CarThriftyAce Rental Cars
Oct 202514.5%13.3%14.9%10.5%8.7%9%10.4%6.8%6.1%1.6%2.7%1.5%
Nov 202513.6%12.5%14.3%11.7%8.5%9.1%11.7%7.5%5.7%1.7%2%1.9%
Dec 202516.8%11.9%14.3%10.9%7.6%9.3%10.2%7.9%5.8%1.5%2.1%1.7%
Jan 202613.9%13.1%14.5%12.3%8.8%8.5%10.2%7.9%5.7%1.4%2.2%1.5%
Feb 202612.9%14.3%14.2%12.5%8.2%8.9%9.4%8.7%5.6%1.5%1.9%2%
Mar 202612.3%15.9%15.8%13%8.1%8.4%8.8%7%5.8%1.4%1.9%1.7%
Apr 202615.6%13.3%13.4%13.5%10%8.1%7.5%7.1%6.1%1.8%2.4%1.2%
May 202614.1%14%13.8%12.5%11.2%8.8%7.9%6.4%5.4%2.1%2.6%1.3%
Jun 202612.5%15.3%14.9%12.2%9.4%9.5%8.5%6.8%5.2%1.7%2.7%1.2%
Jul 202614.9%14.9%12.9%11.1%9.2%9.7%8.2%6.6%5.4%2.7%2.6%1.6%
Aug 202616.6%14.1%14%10.5%10%9.4%7.9%6%5.1%2.5%2.5%1.4%
Sep 2026————————————

How has the Enterprise Rent-A-Car and GO Rentals comparison changed over the last 12 months?

How did search popularity change for New Zealand rental car companies in August 2026?

  1. In August 2026, Budget overtook GO Rentals to rank 5th among rental car companies in New Zealand, at 10%.

  2. Estimated monthly branded searches for Enterprise Rent-A-Car in New Zealand rose 39.2% over 11 measured months, from 2.1K to 3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and GO Rentals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Enterprise Rent-A-Car

5 branded search terms

  • enterprise car rental
  • enterprise car rental auckland airport
  • enterprise car rental near me
  • enterprise car rental nz
  • enterprise rent a car rental

GO Rentals

11 branded search terms

  • go rentals
  • go rentals airport
  • go rentals auckland airport
  • go rentals car rental
  • go rentals near me
  • go rentals new zealand
  • go rentals nz
  • gorentals
  • gorentals auckland airport
  • gorentals co nz
  • gorentals nz

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start your marketing record